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Question about "running no wifi to a mobile offers" (17)

11-09-2014 09:06 PM #1 yohn1985 (Member)
Question about "running no wifi to a mobile offers"

All I have a quick question. I started running some offer in a network and my account manager told me to never run wifi to any offer. I was following the appetizer method for mobile, what is your guys thoughts on this?

11-09-2014 09:51 PM #2 deondup (Member)

Maybe to offers that only accept carrier traffic but apart from that I'd say its BAD advice. Wifi is where the volume's at.

11-09-2014 10:00 PM #3 globy14 (Member)

Here's how i think about it (still noob though).

If im on my phone, and i click on an adv that takes me to the appstore (for example) to download an app which is from 5mb(utility) to 50mb(game), would i do that over my cell network (where i pay for data) or over my wifi for free (and faster probably) ?

So, i believe wifi traffic coverts easier.

If the offers restrict wifi traffic, thats another thing altogether!

Just my 2 cents.

11-09-2014 10:02 PM #4 milobanski (AMC Alumnus)

Your AM probably referred to pin-submit offers. Those tend not to convert with WIFI traffic.

11-09-2014 10:04 PM #5 yohn1985 (Member)

The offer is an app download and he said to never run wifi traffic again for any offer cause its shit

11-09-2014 10:20 PM #6 milobanski (AMC Alumnus)

You can always try split testing carrier vs wifi traffic.

11-09-2014 10:22 PM #7 yohn1985 (Member)

I was doing that. He said no wifi again for no offer.. i just wanted to double check wether or not he was right

11-09-2014 11:42 PM #8 mr vexos (Member)

I think, your AM is shit and you should avoid that network.

There are offers like pin submits etc. which can't convert Wifi or sometimes as example adult sites which have some SMS payment in the background but there are definitily tons of offers which allows Wifi.

11-09-2014 11:45 PM #9 yohn1985 (Member)

Thanks guys this is just one obsticle in my road to victory

11-10-2014 08:28 AM #10 zeno (Administrator)

Originally Posted by yohn1985

The offer is an app download and he said to never run wifi traffic again for any offer cause its shit

They clearly don't know what they're talking about.

Most users with any speck of intelligence will connect to a WiFi network for sizeable app downloads - they will click ads and then install later or queue for install until they connect when they get home.

There are of course usage pattern differences and carrier billing options that will influence things but for app downloads at least, I don't see why users on WiFi vs Carrier would intrinsically be worse on the back end where they are monetised by in-app purchases and the like, which are available no matter what method you are connected by.

11-10-2014 01:29 PM #11 yohn1985 (Member)

i just put an application to F5. Hopefully i get in, I hear they got lots of mobile offers..

11-12-2014 01:31 PM #12 tiger_haha (Member)

absolutely it's not a good advice, except that the offer indicated no wifi traffic clearly, by the way, which kinds of mobile offers you'd like to running?

11-12-2014 07:23 PM #13 yohn1985 (Member)

the offer does not state that anywhere. the problem is the AM told me not to run wifi ever because its bad practice he says wifi traffic is shit and that if i send wifi traffic to the offer which by the way its an app install that they could lose the offer.
and to answer your question, atm i am running app installs which are easy to get started..

11-12-2014 07:55 PM #14 keepthecar (Member)

I was doing that. He said no wifi again for no offer.. i just wanted to double check wether or not he was right

Your AM has no clue what he is talking about.

Some carrier billed offers convert with a 1 click flow on 3G. Your wifi traffic will then go trough a less optimal flow. 3G click flows are different for each country and also depend on the advertiser. Often times there are intricacies that AM's typically have no clue about (i.e. one of the operators having an awful click flow which converts less than the Wifi flow)

Perhaps the quality of Wifi traffic is less than 3G traffic from the app advertiser's perspective. However, I don't think quality is much of an issue with app installs. You rarely hear someone getting kicked off an app install offer for low quality leads. For conversion it shouldn't matter, Wifi has the benefit that the connectivity is usually better.

11-20-2014 12:01 PM #15 ivancy (Member)

If it's a pin submit offer, 3G carrier is gold and wifi is meh due to the conversion flow.

For example a pin submit offer with 1 click flow that is the best you can get:

- 3g conversion flow: 1 click on a button and you are subscribed
- wifi flow: A form where you type your phone number, you get an sms with a pin code, you enter it in the website form and then you subscribe.

Of course for that offer, 3g will convert way way better, but it doesn't mean you can't send wifi.

On the other hand, for an app, wifi is usually more performing, as the download speed is way better and anything that improves the conversion experience, is a plus.

If i was your AM, that is the kind of advice i would give you, even telling you the epc difference between carrier/wifi traffic for that offer, so you can judgue by yourself if you want to send only carrier or which carrier or both.

A good AM won't tell you what to do, but will give you numbers (not just blah blah) and advice for you to judge and decide by yourself.

11-20-2014 02:11 PM #16 vladadsim (Member)

your AM should work with the advertiser so that the offer clearly states that WIFI is forbidden, otherwise there is no point in restricting it.

11-20-2014 02:13 PM #17 yohn1985 (Member)

I pretty much gave up trying to reason with him and i am trying to get the offer on another network where i can send it wifi. Sad i know..

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