Home > General > Affiliate Marketing Forum

Home Appliances Marketing Brainstorming (8)

11-07-2014 04:44 PM #1 jamesmerr (Member)
Home Appliances Marketing Brainstorming

I have a campaign that I want to try on a % of sale model. It's an online retailer that is offering me great rates on home appliance sales...think dishwashers, washer/dryers, refrigerators, etc. Normally not my niche but it's a good buddy and I'm getting great rates. Looking for some input on traffic sources/angles if anyone has run these before. There are some GEO restrictions so I can only target a few states. Any tips?

I've done some home appliance stuff on search before but CPCs are a bit on the high side.
Thinking about doing some display and hitting the flash-deal sites
Wondering if there is a facebook play here too?

Anything obvious i'm missing? any tips at all before is start moving clicks?

Thanks in advance.

11-07-2014 05:52 PM #2 eyeli95 (Member)

Originally Posted by jamesmerr

I've done some home appliance stuff on search before but CPCs are a bit on the high side.
Thinking about doing some display and hitting the flash-deal sites
Wondering if there is a facebook play here too?
Thanks in advance.

hmm...I've had few campaigns in home appliances. It did really well or flopped.
I tried Facebook and it didn't work very well. I had a decent CTR but commitment to the sale just wasn't there.
I had better success on search and display. Yes, CPC is higher, but if you can localize and have longer tailed KW it will help lower the CPC. Also, targeting renters, homeowners, and kitchen renovations helped (reno is a pricey area though). The hard part is finding those that are ready to buy now - appliances are big items and you will get a lot of looky loos, so be prepared for that.

11-08-2014 05:45 AM #3 jamesmerr (Member)

Thanks, appreciate the input. Given the geo restrictions, I'm definitely going to localize the landing pages and ad copy. Establishing intent is definitely going to be key. I'm hoping that focusing keywords around the mnfr model #s will help target people that already KNOW the model they want and I'll close them with LP copy.

I'm still kicking ideas around on FB but I'm thinking about using it for lead gen to build a list and then mail them appliance deals. Just need to fine-tune both the angle and the economics though.

11-08-2014 06:49 AM #4 Mr Green (Administrator)
Home Appliances Marketing Brainstorming

Originally Posted by jamesmerr

If I were you I would definitely lean more towards search. I think it would be pretty tough to target people at scale who are interesting in buying appliances on FB.

11-08-2014 07:13 AM #5 cmdeal (Veteran Member)

This is not really an impulse purchase. This is not not a free game download where someone can just click on the game because he or she is bored.

So you need to either

find people who are already "in the market" for a washing machine/dryer etc (e.g. via search, or retargeting, or PPV sniping, or Amazon ads, or email) which is a lot easier, or
find people who you can convince to buy a new appliance even though they were not considering this before which is very hard.

The fact that this offer is only restricted to certain states will make your job even more challenging, as you WILL end up paying for wasted traffic.

In any case, it would be absolutely essential that your friend either

offers a very niche product (e.g. specialised medical fridges for people with diabetes to store their insulin at a predetermined temperature range, Japanese style "smart" toilets, etc) ideally on some sort of exclusive basis, or
has a very strong well known brand among your target audience, or
can offer the absolute lowest prices for his or her products.

In other words, if your friend is selling the exact same appliances as everyone else, at similar prices, then you WILL struggle to compete with the large retailers--especially as we head into the holiday season where they will be unleashing some truly massive online advertising budgets.

For the most part, Facebook is distraction based marketing. This is why the platform works so well for games and (before the crackdown) for "dating". Unless you have very advanced, sophisticated, and wizard like targeting/retargeting skills and knowledge on Facebook, I would stay away from this platform, as you will get slaughtered here if you don't know what you are doing.

11-09-2014 05:18 AM #6 jamesmerr (Member)

Thanks everyone.

I've been running on search for a couple days now and to my surprise, I've already had a couple conversions, which is good...but I can already see that volume is going to be an issue - I'm in great positions on long tail stuff which is what's converting but not as much volume as I'd like...gonna gradually start casting a wider net.

Will let you know if i figure anything out with FB.

11-10-2014 03:12 PM #7 eyeli95 (Member)

Originally Posted by cmdeal

That's great you have had some conversion already. The volume will be low in comparison to social because big brands can pay more for traffic and will be shown more. Not to say your ad won't be shown, it just won't be at the same visibility as deeper pockets for the same KW.

If you can get some holiday deals from your friend, you maybe able to compete with some holiday creatives. On FB applying a coupon to their checkout, percentage off the item, or a very specific product for you to market would best (as cmdeal advised).

I wish you the best of luck!

11-19-2014 05:44 PM #8 saveri0 (Member)

Classified sites? Print? Can you get a better price if you do bulk deals for wholesale? Can you advertise on smaller cities to smaller retailers that may be running out of stock for the holidays? Cold calling ebay power-sellers in similar situations?

People get CRAZY during holidays, not just the consumers, but the retailers that are running out of stock and can't get their hands on products from their distributors or their imports are not arriving on time.

I did low $xxx,xxx in my country during december 2012 doing that.

Home > General > Affiliate Marketing Forum