Home > Facebook & Instagram > Follow-along Campaigns

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FACEBOOK: Massage for Couples - signups (32)

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Hiya Peeps,

I'm giving the facebook thing a crack - love to get some feedback as we go along.


PRODUCT: Massage follow along videos for couples. RRP: $99

This is my own product. The best campaign I've ever ran yield $9000 return in a week (email campaign). It's got legs.
At any stage if anyone is interested in working on this - I'm happy to chat about the affiliate program.
I'm happy getting my feet wet, but would much rather work with someone who knows FB ads better than I do, plus I've got other areas I'd like to focus on.


Objective - get user to sign up to a sales funnel.

Lookalike audience from facebook remarketing pixel
Age group: 24 - 48
Niche: Marriage + Christianity
Christianity = the product works well in States in particular the midwest.

LANDING PAGE: http://couplesmassagecourses.com/mas...e-for-couples/
AD + 3 Creatives:


Let me know if I've missed anything, or if you need added info.
I'll post up stats once facebook approves the ads and I get some numbers back.

Cheers,

Bocce.

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Looks like this will be a fascinating project. I'll be following this closely!

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Nice project, good luck!

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thanks peeps - I'm not sure if the remarketing lookalike audience is really worthwhile. It's a start.
Advice on audience targeting would be much appreciated.

I'll play with some creatives and see how far I can push it with facebook over the next few weeks.

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Great product idea, wide appeal! I'm excited to follow this one!

I can even see it working outside couples, for example with men who follow pua type stuff and always looking for a 'secret technique' to woo the ladies, if the angle is right. For example, some innocent hand massage technique that pua types can do to "make a lasting impression" or "safely escalate to physical touch." puas are always looking for 'tricks'.

I also don't see why you couldn't expand your product line into accessories, massage oils, candles, and other accessories. I checked out your shopping cart and I don't see any upsells, that would be one sweet upsell.

Your site is clean and nicely branded too. Keep us updated.

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I get where you're coming from, its definitely a market to look at. Massage is a handy skill to have to impress a lady.

I dont want to spread myself too much right now, as a two person team we're pretty flat out right now. I'm doing plenty of offline marketing stuff as well, including PR. Especially now that we're coming up to Christmas and then Valentines day - it's intense, pulling incredible hours getting ready for the next 12 weeks. We're planning a press tour in America for Valentines Day.

I think the product has real potential - always willing to take on affiliates if someone sees a gap and wants to give it a crack. If anyone wants to try the pua angle - reach out we can chat about being an affiliate.

As for accessories - thats something we'll get into later down the track after I've scaled, probably when we hit $5k p/day rev. - maybe hook up with an Amazon supplier. I dont want to get into warehousing and distribution. I think the markup are marginal. An upsell on those product wont yield much - where the digital video product kills it over oil bottles. But there's definitely potential to hook up with massage oil manufacturers in the future, maybe even find a company that can whitelabel oil for me and handle warehousing and distribution.

Actually, I do have upsells - smaller massage video routines - head, hands and feet. 10 minute routine. I sell these to peeps that have already bought the MELT videos, and they've been doing quite well.

Thanks for the props on the site. Gotta love where wordpress is as these days - definitely wasn't like this 5 years ago.

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Hey man, great stuff. Subscribing to this!

Quick thing I noticed:

Your landing page took forever to load (I'm on a 100MB connection) so I did a quick check:

http://tools.pingdom.com/fpt/#!/bf31...e-for-couples/

13 seconds which is...a lot - You might want to check up on that.

On the Facebook side, couple of things that can help you:

CTA: is not entirely clear and you need to tell people what to do or they'll click like or comment and not go to the lander. What you can do is use the 'Headline' bit and write something like: Click Here for a great massage or something that's perfectly clear where they need to click.

Also you can include in the text:

Click Here: http://www.yoururl.com (you can use a shortner). That helps.

Hope it helps man. Good Luck!

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I will try this over the Christmas holidays on my wife and get her feedback

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EARLY STATS:

Ad 1 - leading the charge
#1 Couples Massage Tip - for better back rubs at home
Reach 478
CTR - 3.958%
oCPM - $12.13
0 conversions
19 clicks

Analytics says:
5:14min on page
Bounce Rate 86%
Exit 73%

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I know this a couples deal, but one thing I would definitely do is create separate campaigns for males and females. You should be able to create better performing ads by simple switching out the imagery a guy massaging a girl, a girl massaging a guy.

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I know - the load time does suck! Thanks for checking on pingdom.
The three things that are killing the time is:

- video header
- animated gif is 6mb
- lots of images

I know it goes against what most peeps say on STM, but its a bit of a trade off. I know the animated gif keeps people on the page, and so does the video. 5min average page view I think is probably a god thing.
I can cut out the video header and put a static image there. I think the gif should stay.

I didn;t know I could add url in the description - I've tried that before on facebook but it got rejected. I'll try.

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Agreed, I'll get onto those creatives and run them tomorrow see how it performs.

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CTR is solid. You have been able to get people intrigued enough to not only click on your ad but also spend a decent amount of time on the site, so you will want to first focus most of your experiments on many different landing pages to figure out how to get these interested people to convert.

As some general guidance, if I were you, I would really try to play up the celebrity social proof angle on your landing pages (and throughout your site) and position yourself as the Massage Therapist of Choice for Celebrities and Stars, and likewise position your course as containing "the exact same advice and techniques you give to Hollywood Star Couples for $10,000." By doing this, it will make the $99 price point seem relatively small. The celebrity stuff is in the page already but it is way below the fold in small print, when my sense is that this will be a very big selling point for you if you use it well.

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I can play the celeb card no probs - but I dont think I'm comfortable saying I charge celeb's $10k when I dont - because its my own product and I'm also focusing on branding, I want to keep it legit. We're planning on TV promotion next year, I want to remain credible when people dig up dirt looking for shit to say about me. Nothing like this exists around, I'm keen to push it big and want to keep a clean nose.

Agreed on the landing page - will look into making variations and pushing different call to actions, maybe even running discounts. I'm thinking I should have an exit pop up.

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FACEBOOK LINK?? CTA

Guys any advice on how to add links to my landing page in facebook ad?

Each time I go to add <a href= facebook comes back with invalid character?

I'd like the add to have a call to action that says - find out more - click here [link to my site]

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In what - the post text? If you just put http://link.com it will become a link in the live post.

Also, I knew your follow-along would get some serious attention ;D

The offer has great broad appeal and potential to do very, very well.

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Hi Bocce,

Lovely site you got there.

A few things to consider though:
Just like Mr. Green suggested different landers for male/female audience, I would suggest to change a few parts of your LP in regards to your Christian audience, esp the conservative ones in the mid west. For instance, keep in mind that the boyfriend/girlfriend story is a no-go for many conservative Christians (e.g. touching and stuff before marriage).

Your checkout pages need some work. They need reaffirming statements (e.g. why am I buying this again?), and should consider trustworthy security logos, good practice seals, and/or social media if you have that in your portfolio. (see https://blog.kissmetrics.com/build-a...orthy-website/)

And a last, rather ironic side note, the name Gian in combination with massages - our Canadian fellow Gian Ghomeshi from the CBC recently got busted abusing women. He was also airing on NPR (eventually your target audience). I'd change the name...

Cheers, and good luck!

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It may be worth getting a contractor in to see if there are ways to speed up your page loading time without removing the elements that draw views.

For example, you could look into using "lazy loading" on your GIF to load it after the rest of your page elements. That's likely to speed up the overall render time considerably, and that in turn is very likely to push your profits up.

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24 hour STATS:

Ad 2 - kicked in
#1 Couples Massage Tip - if there was only one piece of advice i could give you - its this...
Reach 626
CTR - 3.509%
oCPM - $11.16
0 conversions
22 clicks

Analytics says:
4.56min on page
Bounce Rate 86%
Exit 80%

Landing page needs work... people are not buying, nor are they signing up to any free content. They're spending 5 minutes on the page tho.

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Call to Actions are your friend. Use them, and use them wisely. You only have two of them on your LP, three if you count the gift certificate.

You need at least 1 more at the bottom of the page, this is surprisingly, where the majority of people click on these long landers. Also change the copy of your CTA buttons. Do a quick google image search if you need inspiration for copy ("free cta button"). Do this for both, your product and your email signup.

E.g.
Subscribe now - it's free!

Floating CTA buttons are also nice on desktop. You have that right hand "up" floater - add one CTA that asks them to buy your product.

Position any money back guarantee, satisfaction guarantee prominently.

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How come the reach is so low? What's the size of our audience?

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The ads just started in past 24 hours. FB says reach is 900,000
Budget is set to $25 per day.

What reach should I be expecting?

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In the precious post you mentioned reach being 626 and getting 22 clicks out of that (hence the 3.5% CTR). So if you went trough your budget means, that you are paying 1.13 Cost per Click (is 1am so my math might be completely off).

If I were you, I would switch to CPC and ramp up the budget. With 3.5% CTR the CPC is bound to come down. However, the CTR will come down as well.

@zeno can chime in on the bidding, but I would start on CPC gather data and once you get a good feel of it, switch to OCPM and website conversions.

Btw, the CTA is critical in the ad.

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Good info! Thanks!!

22 click cost $7.06 on that campaign at the moment.
But yes, I have no idea on bidding.

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Yeah in the add text - link description underneath. FB keeps giving me warning saying it doesn't allow for characters to be used such as //.
I've put the link in anyways - lets see what it does.

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FB disallowed it - removed all the text I had in there. I'll just add a better CTA in the image then.

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Well I this is the first time I'm hearing this. Could you post a screenshot?

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maybe its me - captain noob doing things wrong.

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Have you tried the full URL?

http://www.something.com

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You can't put links in the link description, only the text of the post body.

In any case it's a link post and the entire thing - from the top of the image to the bottom of the caption - is one big clickable link.

Putting a link beneath this would be a waste of time, since no one could click it.

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this is so good! so so good! Cheers man.

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I know that it's possible to target people with specific interests, but how do you target people that have visited other sites?

Great insights and interesting product!

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