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Mobile Sweepstakes on POP and Redirect with iAmAttila's case study (8)

11-05-2014 12:23 PM #1 rogiee (Member)
Mobile Sweepstakes on POP and Redirect with iAmAttila's case study

Doing app installs at the moment, had success but it kinda died on it so I'm looking to try sweepstakes out with iAmAttila's "Case Study.

Offer: Supermarket Vouchers - Australia (Mundo)
Payout: $1.95
Geo: Australia
Traffic: pop and redirect from an adult mainly source

Angle 1: Do you want the government to increase the tax?
Angle 2: do you like {ISP}
Angle 3: do you like (Phone brand}

Landing page -

I'll only setup Angle 1 first for now, I'll add in Angle 2 and 3 later

What do you guys think?

11-05-2014 01:32 PM #2 romubrug (AMC Alumnus)

Good idea, excellent mindset. You read a great case study and you take action!
Good luck to you

11-05-2014 02:25 PM #3 iAmAttila (Veteran Member)

You need better angles that are more fun
most people want to be entertained, they like fun, not politics
They don't care about their ISP, or their phone!

Pick celebs, movies, fun trends .. trends.google.com for your country..

11-05-2014 08:55 PM #4 rogiee (Member)

Stats are in, not looking that good haha

2000+ views - 17 clicks - 0 conversion

I'll change the lander to something a bit more fun as advised.
I'll setup a similar lander with Paul walker and fast&furious as that seems to be trending in the Aus section
I'll come up with a few more angle later today

Current traffic stats:
Mobile Adult redirect traffic for Aust
Top bid is around $12cpm
My bid - $5

Should I be looking at a different kind of traffic, will adult work with these sweepstakes offer?

11-06-2014 01:30 AM #5 zeno (Administrator)

Also, you should be more careful with your research.

Aldi is split into two divisions - Aldi Süd and Aldi Nord, which operate in different parts of Germany and the world.

The Aldi in Australia is by Aldi Süd and their logo is different to the one you used - and the one you used has 'markt' in it, which is German. Australians may not recognise that logo - i'm not sure if it was similar in the past and rebranded, but since they are legally/financially separate entities, I imagine the logos were never the same.

Adult traffic can be bought cheap and everyone loves free stuff! You just need an angle/offer that will be successfully disruptive given what people are interested in when browsing adult sites.

11-08-2014 02:46 AM #6 rogiee (Member)

okidoki, 3 more angles

A1 - You've won a shopping voucher!
A2 - Paul Walker - Fast & Furious
A3 - Keira knightly topless photos rating

I'm thinking of cutting some of the placement but.. i feel maybe the reason there wasnt any click was because it was the angel.

What do the pros think?

11-08-2014 04:09 AM #7 rogiee (Member)

Stats in again
CPM bid range from $5cpm to $10cpm just to play around ($20 spent this time)

Paul Walker angle - 815 views - 12 clicks - 0 conversions
Original tax survey - 755 views 8 clicks - 0 conversions
Keira knightley topless photos - 786 views - 5 clicks - 0 conversions
You won a shopping voucher - 790 views - 0 clicks - 0 conversions

Continue with different angles?

Or should I be looking at different traffic source / different offer?

11-08-2014 05:55 AM #8 zeno (Administrator)

LP CTR is way too low.

Not sure why. Test the landers on your own mobile device and with something like BrowserStack, or mobile device emulators, or Chrome/Firefox in emulator modes, and check that it's easy to click the buttons no matter the screen size and device.

If all looks well, I think your traffic just isn't working, or you need to get much more aggressive with your page elements (e.g. exit pop, alerts, etc.), though these may not be compliant with the traffic source.

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