Getting Facebook Ads Approved Easily and Fast! (14)
NOTE : Facebook Ads isn't a traffic source I recommend to complete newbies. Since you may spend a lot more time learning how to get ads approved instead of learning marketing fundamentals.
Keeping Your Account in Good Standing
First thing is first, before even worrying about submitting ads you need to make sure your account is in good standing.
First, DO NOT use coupons. Like many Ad Networks Facebook is much stricter on advertisers that use coupons, and there is a lot fake/stolen coupons out there. Stay away form coupons.
Take a second to go to the Facebook's Ad Manager, next go to the toolbar on the left side, and go to “Billing” -> “Funding Source”. Make sure all your payment info is correct and updated.
Next, go to “Settings” and make sure all your personal info is pristine.
Picking Offers
When it comes to Picking a Good Offer i Follow Following Steps
1. Pick a niche that you believe you can promote. Use something you can create good angles and ideas around. A niche you're somewhat knowledgeable in is a good starting point. If you're unsure at first don't worry, this skill will develop over time. If you're newbie, I recommend something with a payout in the $3-$10 range. This helps you keep testing cheap. The last key thing to keep in mind is your traffic source, some traffic sources don't allow certain types of offers, or don't do well with specific offers. (You'll have to look into your traffic source a bit more for more info on this.)
2. Look for the top offers with the highest network average EPCs in your niche. Make a list of the top 1-2 offers on each of your CPA networks. (Do not compare network average EPCs between different CPA networks. There are too many variables.)
3. Ask each of your affiliate managers what offers they thinks are doing the best in niche.
4. Look over each offer in detail yourself, look at things like the landing page copy, the design, the price for the consumer (if a straight sale offer), and the overall feeling in your gut. You can also check out Alexa.com to see how much traffic the offer's URL is getting, this can help you tell if the offer is been around for a bit or brand new. (Not a deal breaker for me just worth paying attention to.)
5. Pick your top 2-3 offers to split test. (Make sure you test each offer for at least 100 clicks before jumping to conclusions.)
6. You may need step number 6, if your offer(s) requires approval. If your offer(s) requires approval, reach out to your affiliate manager or whoever handles approvals at the network. Don't be afraid to give them a call, and follow up until you get approved. Also if they ask you for your ads or landing pages don't worry too much, this is very common.
I also like to ask my Affiliate Managers “What offers are doing good volume with Facebook Ads?” If an offer is doing volume with Facebook Ads this typically means the offer is easier to get approved. But still use your good judgement.
Facebook hates all these offers; toolbars/downloads/installs, adult products, dating*, shady trial or re-bills, contest email submit, e-Cigs, pay day loans or cash in advance, shady penny auctions, and shady biz-ops.
Creating Landing Pages
Your landing page will need to be held to the same standards your ad is. Any rule listed that applies to your ad image or ad text applies to your landing page and offer as well.
Facebook doesn't talk about it much, but they really dis-like when the sole purpose of your landing page is to collect data. For this reason they are not the biggest fan of simple squeeze pages. You can get away with them sometimes depending on your niche so it doesn't hurt to test, but if you are declined don't keep re-submitting it. Re-submitting declined ads is a fast way to get your account banned.
Regarding Direct Linking, Facebook doesn't allow many CPA Networks' URLs so this presents a problem with direct linking. When it comes to using a redirect this can annoy Facebook as well, since they don't like the URL to change. Your best bet will probably be iFraming.But even then it isn't fool proof. Personally, I don't even bother with direct linking on Facebook or almost anywhere, since a good landing page can boost conversions soo much.
Like I just stated when it comes to URLs Facebook doesn't like things to be redirect through a bunch of different URLs causing the URL too change. This present a problem with tracking, since most marketers' tracking URL is different from their landing page URL. My work around that seems to keep Facebook happy is installing my tracking on a sub-domain and putting landing pages on my main domain. Or you could do vise-versa if you tracking is already installed on a root domain, put your landing pages on a sub-domain.
Also when it comes to rotating landing pages, Facebook doesn't like it so I just don't do it, I create separate ads and campaigns.
Remember to setup your landing page/offer so no matter what country the ad staff is viewing it from, they end up at the right target.
Creating Ads
When creating your ads it is important your follow Facebook's Ad Guidelines as listed below exactly. Otherwise you'll run the risk of getting your account banned.
Also remember just because your ad is initially approved does not mean it can't be retro-actively banned.
Facebook Ad Guidelines (aka The Rules)
Now, take out your pen and paper out and get really to take some notes. (I put all my commentary and explanations in an orange font.)
I. General
A. Our Advertising Guidelines consist of advertising content criteria, community standards, and other applicable requirements.
B. The Ad Guidelines, as well as our Data Use Policy and Statement of Rights and Responsibilities, apply to all ads and commercial content (“ads”) served by or appearing on Facebook (including ads purchased under AAAA/IAB Standard Terms and Conditions).
C. Advertising appearing within applications on Facebook Platform must comply with all additional Facebook Platform Policies.
E. Ads must not contain false, misleading, fraudulent, or deceptive claims or content.
F. You may not manage more than one advertiser or client through a single ad account, and may not change the advertiser or client associated with an established ad account.
G. If you use custom audiences you must comply with the Custom Audience Terms.
II. Data and Privacy
A. No data collected, derived or obtained from or in connection with a Facebook ad, including Facebook’s delivery of an ad, and Facebook users’ interaction with a Facebook-served ad (such as information derived from targeting criteria) (“Facebook advertising data”) may be received or used by an entity not acting on behalf of a Facebook advertiser.
B. You may not use Facebook advertising data for any purpose (including retargeting, commingling data across multiple advertisers’ campaigns, building or augmenting user profiles, or allowing piggybacking or redirecting with tags), except on an aggregate and anonymous basis to assess the performance and effectiveness of your Facebook advertising campaigns.
C. You may use information provided directly to you from users if you provide clear notice to and obtain consent from those users and comply with all applicable laws and industry guidelines.
D. You may not directly or indirectly transfer or sell any data to, or use such data in connection with any ad network, ad exchange, data broker, or other party not acting on behalf of an advertiser and the advertiser’s Facebook advertising campaigns. By indirectly we mean you cannot, for example, transfer data to a third party who then transfers the data to an ad network.
All components of an ad, including any text, images, or other media, must be relevant and appropriate to the product or service being offered and the audience viewing the ad. Ads may not contain audio or flash animation that plays automatically without a user's interaction or expands within Facebook after a user clicks on the ad. Ads may not position products or services in a sexually suggestive manner. Ads may not contain content that exploits political agendas or “hot button” issues for commercial use. Additionally, ad text must include proper grammar and the use of all symbols, numbers, or letters must adhere to the true meaning of the symbol.
- Make your ads relevant and appropriate to your offers. (Don't make random ads that sole purpose is to grab attention and get clicks. Not relating to the product at all.)
- No audio, flash, auto-playing, or expanding with Facebook Ads.
- No sexually suggestive ads. You cannot hint of sex in your ads. Things like cleavage, bikinis, overly shirtless men, overly large breasts, overly large butts, overly large muscles, or skimpy clothing on men or women ARE not allowed. You need to be careful with any fitness ads.
- No exploiting political agendas or “hot button” issues for conversions.
- No play buttons, no fake “Like” or “Share” buttons, or fake interactive overlaying graphics on your ad image to entice clicks.
A. Accuracy
Ads must clearly represent the company, product, service, or brand that is being advertised. Products and services promoted in the ad copy must be clearly represented on the landing page, and the destination site may not offer or link to any prohibited product or service. Additionally, ads may not suggest false relevancy to generic offers.
B. Attribution
Ad text may not assert or imply, directly or indirectly, within the ad content or by targeting, a user's personal characteristics within the following categories:
i. race or ethnic origin;
ii. religion or philosophical belief;
iii. age;
iv. sexual orientation or sexual life;
v. gender identity;
vi. disability or medical condition (including physical or mental health);
vii. financial status or information;
viii. membership in a trade union; and
ix. criminal record.
C. Destination Sites
Ads must lead to a functioning landing page that does not interfere with a user's ability to navigate away from the page.
D. Images
Ads and sponsored stories in News Feed may not include images comprised of more than 20% text.
E. Targeting
Ads must always apply appropriate targeting and never use targeting criteria to provoke users. Ads for regulated goods and services (e.g. alcohol and gambling), must abide by all applicable laws, regulations, and industry codes. Specific requirements for dating services, alcohol, gambling, contraceptives and subscription services must adhere to the requirements listed in the Help Center under the applicable content sections.
- The “Relationship” targeting parameter must be set to “Single” or “Not Specified.”
- The “Sex” targeting parameter must be set to either “Men” or “Women.”
- The “Age” targeting parameter must be set to a minimum of 18 years.
- The “Interested In” targeting parameter must be set to either “Men” or “Women.”
IV. Ad Content
Advertisers must ensure that their ads comply with all applicable laws, regulations and guidelines. All claims in ads must be adequately substantiated. Ads must not offend users. Ads and any offers promoted within ads must not be false, deceptive or misleading or contain spam. Ads must not contain or promote illegal products or services. Ads must not violate the rights of any third parties. The following specific content guidelines apply:
A. Adult Products
Ads may not promote the sale or use of adult products or services, including but not limited to toys, videos, publications, live shows, or sexual enhancement products. Ads for family planning and contraception are allowed provided they follow the appropriate targeting requirements.
B. Alcohol
i. Ads that promote or reference alcohol are prohibited in the following countries: Afghanistan, Brunei, Bangladesh, Egypt, Gambia, Kuwait, Libya, Norway, Pakistan, Russia, Saudi Arabia, United Arab Emirates, Yemen and any other jurisdiction where such ads are prohibited by law.
ii. Where permissible, ads that promote or reference alcohol must: (i) Comply with all applicable local laws, required or recommended industry codes, guidelines, licenses and approvals and (ii) apply age and country targeting criteria consistent with Facebook's targeting guidelines and applicable local laws. Where a user's age or country cannot be determined, the ad must not be displayed to the user.
iii. Please refer to the Help Center for additional alcohol-specific guidance.
C. Dating
Ads for adult friend finders or dating sites with a sexual emphasis are not permitted. Ads for other online dating services must adhere to the dating targeting requirements and the name of the product or service must be included in the ad text or image.
D. Drugs and Tobacco
Ads may not promote or facilitate the sale or consumption of illegal or recreational drugs, tobacco products, or drug or tobacco paraphernalia.
E. Gambling and Lotteries
i. Ads that promote or facilitate online gambling, games of skill or lotteries, including online casino, sports books, bingo, or poker, are only allowed in specific countries with prior authorization from Facebook.
ii. Lotteries run by government entities may advertise on Facebook, provided that ads must be targeted in accordance with applicable law in the jurisdiction in which the ads will be served and may only target users in the jurisdiction in which the lottery is available.
iii. Ads that promote offline gambling establishments, such as offline casinos, in accordance with applicable laws and regulations, are generally permitted, provided that ads must be appropriately targeted.
iv. Please refer to the Help Center for additional gambling-specific guidance.
F. Pharmaceuticals and Supplements
i. Ads must not promote the sale of prescription pharmaceuticals. Ads for online pharmacies are prohibited except that ads for certified pharmacies may be permitted with prior approval from Facebook.
ii. Ads that promote dietary and herbal supplements are generally permitted, provided they do not promote products containing anabolic steroids, chitosan, comfrey, dehydroepiandrosterne, ephedra, human growth hormones, melatonin, and any additional products deemed unsafe or questionable by Facebook in its sole discretion.
G. Software
Ads may not contain or link directly or indirectly to a site that contains spyware/malware downloads or any software that results in an unexpected, deceptive or unfair user experience, including but not limited to software which:
i. “sneaks” onto a user's system;
ii. performs activities hidden to the user;
iii. may alter, harm, disable or replace any hardware or software installed on a user's computer without express permission from the user;
iv. is bundled as a hidden component of other software whether free or for an additional fee;
v. automatically downloads without Facebook's express prior approval;
vi. presents download dialog boxes without a user's action; or
vii. may violate or infringe upon the intellectual property rights of any third party, including copyright, trademark, patent or any other proprietary right.
H. Subscription Services
Ads for subscription services, or that promote products or services that include negative options, automatic renewal, free-to-pay conversion billing products, or mobile marketing are subject to the following requirements:
i. Ad text must clearly and conspicuously disclose the recurring billing component (e.g. “subscription required”).
ii. The landing page must:
a. display the price and billing interval wherever the user is prompted to enter personally identifiable information;
b. include an unchecked opt-in checkbox; and
c. include language informing users how to cancel their subscription or membership.
iii. Each of the foregoing must be located in a prominent place on your landing page, as determined by Facebook in its sole discretion, and should be easy to find, read, and understand.
If you are promoting a re-bill offer, trail offer, or any recurring billing service, make sure it follows these guidelines.
I. Unacceptable Business Model
Ads may not promote a business model or practice that is deemed by Facebook in its sole discretion to be unacceptable or contrary to Facebook's overall advertising philosophy or to any applicable law, including but not limited to multi-level marketing schemes, or advertisements for scams.
J. Weapons and Explosives
Ads may not promote the sale or use of weapons, ammunition, or explosives.
V. Ad Community Standards
Ads, or categories of ads, that receive a significant amount of negative user feedback, or are otherwise deemed to violate our community standards, are prohibited and may be removed. In all cases, Facebook reserves the right in its sole discretion to determine whether particular content is in violation of our community standards.
A. Illegal Activity
Ads may not constitute, facilitate or promote illegal activity.
B. Harassment
Ads may not insult, attack, harass, bully, threaten, demean or impersonate others.
C. Hate Speech
Ads may not contain “hate speech,” whether directed at an individual or a group, based on membership within certain categories. These categories include, but are not limited to, race, sex, creed, national origin, religious affiliation, marital status, sexual orientation, gender identity, or language.
D. Minors
Ads that are targeted to minors may not promote products or services that are illegal for use by minors in their jurisdiction, or that are deemed to be unsafe or inappropriate.
E. Sex/Nudity
Ads may not contain adult content, including nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.
F. Shock Value
Ads may not be shocking, sensational or disrespectful, or portray excessive violence.
VI. Facebook References
Ads may not imply a Facebook endorsement or partnership of any kind. Ads linking to Facebook branded content (including Pages, groups, events, or Connect sites) may make limited reference to “Facebook” in ad text for the purpose of clarifying the destination of the ad. All other ads and landing pages may not use our copyrights or trademarks (including Facebook, the Facebook and F Logos, FB, Face, Poke, Book, and Wall) or any confusingly similar marks, except as expressly permitted by our Brand Usage Guidelines or with our prior written permission.
VII. Rights of Others
Ads may not include content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights.
reserved
Thanks.
So basically keep within the T&C and your ads will get approved fast, is that what you're saying? Not trying to be dickish about it, but of course if you play by the rules, you don't get burned.
The question is, do you make money? I'm sure some peeps are banking on legit offers but I doubt is diet/muscle/clickbank money.
However, for the complete newbie:
"First thing is first, before even worrying about submitting ads you need to make sure your account is in good standing." This was actually the first piece of advice I got with FB and their 'approval ratio'.
Basically what you do is you upload a bunch of safe creatives (I used to upload in the 1000's) and then your account goes into auto-approve. From that point on, you can do 'more stuff'.
However things like this can happen:
(funny thing: the account survived after that...for a little while 
)
But yeah, these days if you get a couple of complaints you can say goodbye to your account. Facebook is pretty awesome but is becoming to much of a pain to keep accounts.
That's why I'm moving to mobile, but fuck... is hard (specially since FB is going to DOMINATE mobile).
Nice guide! I can tell many lost accounts went into the creation of it. Have you had any campaigns you thought were whitehat gold and $xxK later you had to turn bh?
Originally Posted by wanderer
Nice guide, My first facebook campaign was a win 50 euro petrol check and other was a tesco offer. I direct linked and it whent totally shit . i spent 30 usd made nothing
Originally Posted by globejohan
Did you got away with Direct Linking on Fb - i think it happens sometimes as direct linking is bad in FB
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