The SUPER OMEGA Pay Per Call Thread! (23)
Hey guys! I’m Georgia from F5, this is my first post on STM, so I wanted to make it GOLD! My goal with this guide was not to bore you to death with the basics, but really help educate affiliates who are looking to run pay per call aka THE NEXT BIG THING!
First order of business - I would like to thank Stackman, Mr. Green, and few other experienced affiliates (you know who you are!) who have thrown in their tips.
Pay Per Call… What Is It?
It’s when you send leads to companies in the form of an actual PHONE CALL. Not a text, not a form, not a phone number, but when you actually make someone physically pick up and call the advertiser's call centre. It’s been around a while, but over the last 6 months it has been picking up more and more traffic within affiliate marketing and there’s LOTS of unique opportunity right now.
It’s still very early in this area of affiliate marketing, and all the info you would ever need to get started is right here. But if you don’t get started now - a year down the road you will probably be kicking yourself that you didn’t start testing today. Fair warning my friends!
So what kind of number$ can Pay Per Call do you ask? As with all affiliate marketing it ranges, but mid $x,xxx/day is very do-able and it’s quite easy to scale once you get something moving.
... OK now lets get to the GOLD… Traffic Niches + Traffic 
Niches
The 7 BIG niches in Pay Per Call
- Tech Support
- Legal
- Finance - “Pay Day / Loan”
- Home Services
- Insurance
- Solar (NEW)
- Dating
Tech Support
*This is one of the biggest niches right now in pay per call, and it’s because there is so much room to scale due to the type of offer it is.
- Remember this is for PC only (don’t send mac traffic… if you have mixed traffic, redirect the mac traffic to a mac cleaning offer! Monetize on everything my friends!)
- Note: The user is being sold a remote-fix package. That the product being sold via the call centre.
- Pops & PPV are a popular way of promoting this
- Search/Display has a ton of volume + the quality is a lot higher
- There’s really no limit though to the type of traffic with this offer. Everyone needs tech support, just find a way to relate it to the traffic and you can be on your own goldmine.
I’ve come up with a good variety of angles for campaigns… here are some of the best types of landing pages at the moment. They’re aggressive and convert!
Click Here for a Treasure trove of ideas >>>
… remember size, layout, and continuity for design to make it undeniably realistic.
Here’s a unique spin if you want to try something new, remember the window blue screen of death!
Another great angle is taking it more from the browsers standpoint. Where Firefox, or Explorer notice something is wrong.
Home Services + Insurance
Plumber / Pest Control / Floor Cleaning / Home Cleaning
Some Ideas for home services/insurance:
- Pest control in (bedroom/bathroom etc..)
- Turn current events into call to actions.
- Research specific pests + types of problems
- Bed bug problems in X State (often on the news)
- 1 State had a flood, X amount of people lost $X... get your insurance now in X state
- Scare tactic Alarm Systems – Low/Mid Income Houses are more likely to be targeted for robbery – Do you have an alarm system? Protect your family NOW!
- Target cities with highest property crime rates – local news headlines
- Auto insurance --> With search traffic - keywords – think: specific cars, specific types of drivers, drivers with tickets, dings, different kinds of accidents, highway, t-bone, write-offs.
Solar (NEW)
- Government style landing pages can work well. Lots of state/city governments offer incentive to go green/solar. This would be my first choice!
- Target states that offer tax incentives to solar power their homes … California, New Mexico etc..
- Going ANTI-Gov works really well too. Think of targeting those end of the world / zombie apocalypse / armageddon / self sufficient types!
- Hate heating bills in the winter!? Solar can fix that (think Winter states, or most of Canada)
Medicare
- About 65yrs old (MUST be above 65)
- Enroll Nov 15 - Dec 15 (So your benefits kick in Jan 1st)
- You have to qualify. Use that as an angle.
- TIP: Target females 30+ who are researching for their parents
- Total of 700,000 searches…
Traffic
THE GOLD MINE!
1. PPV
- There’s so many unique places to target with PPV. Especially with the tech support niche.
- PPV is one of the most popular sources for pay per call
2. POP
- Similar concepts to PPV, but less targeted
- Tech support niches is perfect
- TONS of volume and scalability here if you play with types of landing pages
3. Offline Pay Per Call
- Radio (Satellite radio for nation wide campaigns)
- Newspaper / Magazines
- Cheap late night TV (local smaller channels) (Horoscope offers)
4. Direct Site Buys
- EASY $ if you hustle!! Find the smaller sites, get longterm sales deals….
- Advertise on any sites similar to the services, angies list etc.. for home repair/fixing.
- Blogs covering a topic (such as blogs about going green — there are a TON)
- Coupon sites/mom discount sites
5. Search/Display
- Mobile search (google, bing, yahoo and many more).
- The good pay per call affiliate networks will give you keyword lists.
Just incase it’s not clear... by no means do you need to send mobile traffic to pay per call offers.
People are glad to pickup their phone while on the computer too, I promise.
6. Mobile
... lets talk about the type of offers that would do well with MOBILE traffic.
Think of emergency services where people need help immediately. Usually they’ll click the first result they see, and don’t care or check if it’s an ad (this is for search traffic).
- Locksmith (locked out, uses mobile phone to search locksmith)
- Plumber (toilet blew up)
- Towing (car tire decided to deflate)
- Car Rental
- Hotels (people need hotels for the night)
- Travel
- Dating! (offers like livelinks do really well). It’s a free trial which is then sold into a dating service.
7. MORE Traffic
- Torrent sites
- File download sites
*Think tech support for the last 2 mentioned! The whole pirating world of torrent/file downloads gives a lot of unique angles for tech support. Try relating the copy specifically to this!
The Golden Ticket – Georgia’s Pay Per Call Tips
- Using current events + time sensitivity really helps push the urgency with certain pay per call campaigns.
*Think date/state/city targeting + things check out the evening news!!
- Send targeted traffic because your call agents are expecting calls that are targeted so they can CLOSE the sale. You need to assist them with their close.
- Get free clicks by putting the call # on the banner! Let’s combine some offers!??
(Quite a few traffic sources don’t allow this anymore, but if you start running anywhere, make sure you try to get banners with the numbers approved on them. You’ll get a bunch of free clicks.
- Advertiser Communication = Success in Pay Per Call In order to maintain your cap and preference with the advertiser it is important you communicate if there is an issue and you cannot hit a cap – creating a symbiotic relationship between you and the call centre, ensuring maximum conversion and success. The call centres would rather send agents home for the day, than keep paying them to sit there without calls coming in. So stay on top of your traffic and keep communication flowing to maximize the potential of the Pay Per Call market – attention to detail can be the real different maker.
- The big difference of all the Tech Support offers are just call centres and their agents.
- You have the ability to talk to the advertisers directly to give them tips to help them convert your leads better. Working with the advertiser is a big win in the pay per call industry.
THE KEY TO IT ALL... When testing --> think about how a call centre is run… You want to spread your traffic across a larger time gap to ensure there is an agent answering everyone of your calls. THIS IS VERY IMPORTANT, you don’t want to send too many leads at once and have the call centre to be too busy! They won’t pick up and you’ll loose traffic. If everything is looking good you can scale and the tech support team will scale with you in size.
Pay Per Call Offers
Important features F5media.com has available on their pay per call platforms
1. Call Promotions
- If you are branching out into print materials or anything where you would need a consistent number maintained for you, this feature would be useful for that
2. Ring Pools
- This feature allows you to assign a number to a click – which allows you to track your conversion rate of keyword bids into calls, and then into converted calls.
- This can only be used in conjunction with search and unfortunately does not work with ppv.
- In every campaign you can generate 5 unique toll-free numbers for yourself to use on your promotion - this can be useful for optimizing your creatives or placements. Any additional numbers need to be requested with your affiliate manager.
TOP Pay Per Call Offers @ F5Media
(5415) Empire Today - Direct Dial - Pay Per Call - US
(5584) Personal Injury - Pay Per Call - US
(5471) Knee Brace Health - Pay Per Call - US
(5290) Health Insurance Solutions - Pay Per Call - US
(5780) SI Frontpoint Home Security CPS - Pay Per Call - US
(5429) VG Tech Support Virus/Malware/Browser - Pay Per Call - Search/Display Only - US, CA
(5292) TD Tech Support - Search & Display - Pay Per Call - US
(5391) Liberty Mutual Insurance - Pay Per Call - US
(4991) PT Tech Support Virus/Malware - Pay Per Call - US
(5452) AI Antivirus/Malware Tech Support - Pay Per Call - US & CA
(5513) MMG CleanIt PC Tech Support - Pay Per Call - US & CA
(5752) Exo Tech Support - PC/Virus/Malware - Pay Per Call - US, CA
(5286) CM Tech Support PC/Virus/Malware - Pay Per Call - US, CA
(5818) SGRDJ Tech Support - Pay Per Call – UK
(5817) SGRDJ Tech Support - Pay Per Call - AU
Most of these landers and ideas you gave are all actively not allowed in most ppv networks and platforms as they are very misleading. I'm assuming you are suggesting we cloak, do you have any reccomendations on which cloakers work best on certain ppv networks?
Great post, Georgia, thanks! -- but my question is the same as vidivo, aren't these methods are being very actively cracked down upon these days?
Originally Posted by vidivo
Originally Posted by joshogle
Although this particular example is for a download, it's a good example of compliant text >>
[The above page is actually approved by one of the major ppv networks]
Wanted to quickly add...
All calls generated will get recorded - and this is used as feedback to help better the agents in dealing with clients, and help you drive the right kind of customer.
Sometimes... it is also hilarious.
^ Coooo cooooo! loool
Nothing - no call - will ever beat this:
It's one of my all time favourite videos on the internet and it's the audio that counts!
Don't ring this guy.
/end derail
Originally Posted by zeno
I posted the previous video mainly cause we literally recorded that caller yesterday! Maybe the most ridiculous thing that has come through the F5 system
If anyone has a pay per call offer and wants more web pop under traffic to promote it. Drop me a PM we sell $x,xxxx daily to pay per call advertisers
Works super well
Awesome post! I'm pretty new to STM, but not new to pay per call. You really gave some great examples, especially in the tech support space.
I want to call extra attention to RING POOLS, it's hard to scale a campaign without solid tracking, and dynamic phone numbers/ring pools are essential. Getting your ringpools dialed in is the key to making high volume traffic like display work, for example. The trade-off is ringpools can get expensive to use for the network, you need a large pool of numbers to run a high volume of traffic, else you'll break your pool, lose your tracking and end up only seeing "pooling overflow" in your reports, not the data you need.
ALWAYS set your ringpool expiration to the minimum, 5 minutes or less. If your web visitors haven't called in the first 5 minutes, they probably aren't calling. This will allow your numbers to recycle faster and let you push more traffic without breaking your pool. Additionally, push your Affiliate manager's to give you 10 or 20 numbers to use in your pool, up from the 5 that is initially allocated to you.
I don't think enough pay per call affiliates are investing the time to get this down. Happy to share more. There is a lot more to pay per call than tech support pop unders, but that is definitely working well for a lot of people.
Originally Posted by hypertargeteric
If any big pubs (300+ calls daily) are interested in working directly with a call center we offer unparalleled revenue sharing averaging out $25 per call paid to affiliate. PM me for details.
with your emergency services based examples, what type of landing pages you would recommend for mobile?
Do you have mobile Tech offers and what's your payment terms?
DON'T FORGET!
Another great idea to consider when promoting pay per call offers is to split test different numbers. There are a lots of different Toll Free Numbers, and some may get users to pick up that phone more than others.
Area codes might see different results from your users.
EX: 888 vs 866 vs 855
And don't forget a simpler number set might also see a better CR than one with no patterns or ease of punching in those digits. Click to Call is awesome - but when I go through stats there are still TONS of people who are still using a landline to call in
Ex: 888 899 3000 vs 888 783 4762
I am looking for live link pay per call
if anyone have let me know
Thanks
Originally Posted by sareenahusky
Text2usman skype id i have already send you request
Do we need to cloak the landers?
plz also guide for tech support in ppv and pop
F5Georgia thanks for the post! Im looking for a new ppcall network to join. Running some ppcall ads for first time ever and using Astoria right now. Don't think the Water Damage offer Im running pays nearly enough and the campaign is proving hard to scale with the budget I have given the payout. I would be happy to show you my campaign so you can push my application through. I'm a hustler and want to run more offers every week. Please let me know. I will sign up in the meantime. Thanks again.
I didnt know F5 was still alive....VERY nice article though!
Home > Pay Per Call >