Same offers, huge payout difference, wtf is this? (8)
Hey, so this is 1st time I've seen anything like this.
I was testing some offers and I noticed that 2 of my subjects are EXACTLY the same - exactly the same landing page, same terms of service etc., even the same company mentioned in terms. Different domains of course, but registered by the same parson and held on the same server.
But, one of these offers on Yeahmobi pays 4.80$, second 1.60$ on F5. The F5 one is converting nice, Yeahmobi one isnt converting at all.
What is this? Some shady advertiser tricks to shave the greedy 4.80$ offer runners and do legit biz with 1.6$ one?
Please shine some light on me, Im confused.
Conversion point most likely.
So same offer, way higher scrub on high paying one?
What Zeno meant by different conversion point is different conditions that have to be met in order for the conversion to be counted.
The easiest example to explain this is DOI and SOI used in the email collection biz. DOI is double optin, so the user has to enter his email in some form, then wait for the confirmation email and click some link in it ... bang pixel fires.
While in SOI, the pixel should fire right after the user enters his email in the form and hits the submit button (of course there are some background checks like if its a valid email format at all etc).
So in your case, the F5 offer would be a SOI, while yeahmobi has the DOI version.
There are multiple variations of conversion points so it can be something totally different. For example in app installs, some pay on install, some need the app started once, some require additional registration or a purchase ... the more steps required, the lower CVR and the larger the payout usually.
Ok thanks guys, but still this doesnt really make sense for me.
Aint the carriers the ones who say what flow is required to subscribe? And the easier (1click) the better for everyone (except visitor lol)? So why complicate on purpose?
Its hard to say for sure when I didnt see the offer description. As you say, the offers are on different domain, so it might be a clone of the offer with different subscription price, it might be longer/shorter, different carrier etc... Scrub can also play a role but the payout difference is too high for this IMO, must be somewhere in the flow. Carrier only sets the rules to follow and the steps of the billing procedure. But the advertiser can decide when to pay for the "lead". Could be that the higher paying offer requires some extra step, like one more confirmation or some activity in the "premium" area ... it can be a lot of things and its really hard to tell whats causing the big difference in this particular case.
Originally Posted by tomsko
Conversion point = when the advertiser considers a 'lead' as occurring.
Billing flow is quite specific to mobile carrier-based offers and doesn't determine where an advertiser places their conversion point.
Furthermore, you will see payout variations amongst all offers so the billing flow is again not the pertinent issue here.
Easiest solution: just ask your AMs on both networks what exactly constitutes a conversion. My first guess would be SOI vs. DOI, but ask them to be sure.
As for why a carrier would complicate conversion flows on purpose: the problem with the really easy 1click flows is that a bunch of people sign up to those by accident, e.g. clicking a fake play button on a porn video or sth without reading the fine print (if there even was any) and boom, they are billed 10 bucks for a weekly subsciption.
These unintentional purchases naturally lead to a bunch of complaints against the carrier, maybe even to some additional regulations by the government, so in the end it is in the carrier's best interest to make sure that the customers actually know what they are signing up for by adding an extra confirmation step or sth.
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