Different pricing models in Facebook (4)
Today, let's share you with different Pricing Models in Facebook.
Basically, to run a creative you should pay more attention on these things:
1 A strong and attractive headline
2 An amazing picture could catch users’ eyes
3 Get a simple and straight text
After that, you have to focusing on targeting the specific users and split test continuously.
However, there is an important thing is to choose a pricing models.
Four bidding options offered are cost per impression (CPM), cost per click(CPC), optimized cost per impression(OCPM) and cost per action(CPA).
CPM is usually for brand advertisers or those who got a millions budget. If you choose CPC for News Feed, you will pay for the users who click in your ads page, like or comment share. And actually, you may find that when you run a campaign, high CTR (the rate from impression to click) drives more users to you, and you will get a lower bidding price surprisingly.
For CPC with link ads, you pay for clicks on links, likes, comments and shares. For CPC with mobile app ads, you pay for clicks to the app store. When you choose a pricing model, you have to consider something.
For examples:
Choose an appropriate ads placement:
Target your ads audience:
Find a relevant ads format:
For different combination of the choices, the bidding price varies a lot.
Any questions you want to share please feel free to contact with us:
http://mobvista.hasoffers.com/
Iris:irischou820
Swim:muyufei1990
And what are your recommendations about pricing models?
Everybody can read Facebook help but interesting to see some special tricks and practice advices
OK~Can you email or give private letter to my side about your detail information? such as you run mobile or PC, CPA or CPI, etc. Then we can give you some target suggestions.
If you have useful advice you might as well post it in the forum to help users.
Otherwise this doesn't really contribute much since I've already written a lot about this in the FB guide.
Home > Vendors >