Y0,
haven't been here for a while, but been working hard.
I want to make this a short thread - am I the only one who has repeately problems with scaling up campaigns?
I've had several nicely profitable campaigns so far, but did not manage to scale them over a certain ad spend (usually arround 500 EUR /day)
I work mostly with youtube, and my problem is that I've to raise my bid significantly to get significantly more traffic. Like with a 3.50 CPM bid I can spend about 100€ / day, but for 500€ / day, I have an AVERAGE cpm of 7.00€ (meaning the top cpm is even higher - and I obviously want to spend more than 500). I also have problems with audience burnout after a while and angles burn out too fast.
I wonder how some of the guys manage to spend let's say 3k a day. Did they have a 900% ROI campaign at a low bid and just accepted that the ROI for the "last 100 of the 3000 eur spend" approached 0 ?
It seems that for most people here the main challenge was getting the camp profitable and scaling was easy from there, while for me it seems to be the other way round; getting camps profitable is easy at a low bid, but scaling is really hard.
Thanks for any input, appreciated.
Cheers
Stefan
I have very little experience with Youtube, but my first approach when scaling is to test a lot of the variables inside that one traffic source... So I look to see if I can duplicate my camps at different bid levels, can I combine targeting parameters into one campaign... or separate targeting parameters into different campaigns... which gets me more volume/profits? Does their traffic algo serve ads based on history/ctr/bids/daily budgets/account balance/eCPM/placements/new accounts/etc...
I basically just make a list of all the possible variables there are inside that campaign, and run specific tests to see if they have any kind of impact on how/where my ads get served.
I usually target extremely broad demo's but if I can get broader, I'll try that next.
After that I go to new sources that have similar traffic... idk if there is one for Youtube, but there might be?
That's my approach to scaling but would be keen to hear others!
Thanks for your reply! Any others?
Think of it this way, if you have a specific offer that converts awesome with a specific OS and a specific carrier, the sky is the limit. Try buying as much traffic as possible for the combos you know work!
My impression from experiments with YouTube has been that it's overall quite an expensive traffic source - this may be a source-specific issue.
Have you tried horizontally scaling your video ads to other video ad providers? There are tons of them out there, and whilst I'm still in the testing stage on this stuff, it seems that most of them are a bit less expensive than the big YT.