Hey STMers!
Just launched a lil facebook campaign and I was wondering how do you track with Facebook ads?
I mean if you just use the tracking link, Facebook will display not so pretty website URL.
For now I just did full website iframe with the tracking link to show my nice and clean domain, is this a good approach? Any cons?
thanks!
Hi,
since nobody replied my 2c:
Iframe should be fine. What I use: I have a clean and click-inviting looking link (like: mydomain.com/free-stuff) which redirects to my ugly tracking link which then redirects to one of my landingpages (like: mydomain.com/free-stuff/1)
The URL display is only really of importance for RHS ads, which for most people, suck.
In some cases the ad previews show your ads final destination domain (as they should), in others they show the tracking URL domain. For live users it will show the final destination domain.
This is easy to confirm... just browse Facebook. Copy link locations of the ad images and load in a new tab while watching the HTTP headers. Virtually all ads go to a tracking system link first and then the final destination but they all show the final destination URL. Ads for brands show "airnewzealand.com", not "ad.doubleclick.net".
If you are linking to a lander then it will show that of course, so just make the domain name relevant, i.e. not stupid!
If you redirect direct to some offer during approval - and redirect Facebook's bots there from then on while using a lander, then the URL display may still be the offer domain rather than your landers. Will depend on whether any bots slip through. That being the case, do you think people care that much?
In terms of tracking, I'd just track as I would any other campaign. With a tracking system like