Multiple Pages in Voluum (11)
Has anyone else had issues with
My scenario is this:
I'm running rebills on PPV, so I want to use an initial lander to grab attention of people, then send them to my actual sales page/survey etc and I want to be able to track which initial page resulted in the most conversions. However, the only way I see to do this is to setup multiple campaigns, so that first campaign tracks page 1 ctr, then the 2nd campaign tracks Conversion, but when I do this I lose the keyword that converted.
The other option seems to be to use a plain link on page 1 that goes to the sales page, but then I have no way to track CTR from page 1 to page 2.
AHHH.. head is spinning here. Any ideas on how to better set this up?
How exactly do you lose the converting keyword?
You can just send it in under a custom variable and then pass that on to the next campaign link, along with your click ID. When conversions happen you can fire back to campaign 2 and have it fire back to campaign 1.
There should be no loss of data as long as you pass click IDs correctly.
Originally Posted by zeno
Configure your traffic source so that you pass a keyword as say custom variable 1. Whether you use a token or manually put in keywords doesn't matter, just pass a keyword as you normally would.
Add your first and second landing pages in the LP section and your offer in the offer section.
Create campaign 2. Use the traffic source you are actual using. Set it to go to lander 2 with the offer being whatever it is. This is the final page that users get to where they click through to the offer.
Go back to the offers section. Now, add a new offer and use campaign 2's URL for this. Not it will have a keyword part in it. What you now want to do is replace this with a
Now, create campaign 1.
Set it to go to landing page 1 with the offer set to that which you just made, the offer that actually goes to another Voluum campaign.
And that's pretty much it in terms of the multi-campaign config. It seems difficult but is very simple if you understand query strings, tokens and server 2 server tracking.
Additional steps:
If you traffic source has a unique click ID for tracking, you will want to pass this to the first campaign and have it fire the postback URL to the traffic source. You do not need to pass this on.
For the second campaign (which acts as the offer for the first), you will want to set the postback URL to your own Voluum one. So, you'll then want to pass campaign 1's clickID through to the offer as the external ID, and this will require going back to your offer settings and adding &externalid={clickid} to the URL.
Ok, so this all makes perfect sense in my head, but I'm sure may be mind boggling for others. Baby steps?
Zeno is a really smart dude, and it is definitely possible to pass the variables, although I have yet to replicate the exact setup he outlines above.
Two other potential solutions:
1. Apparently the
2. You could integrate the initial page with the rest of your lander flow using javascript / jquery.
wow dude, seriously thanks. That was cool to write all that out, trying it out now :-)
Also, given that this involves passing of data in the URLs - and relies on it - you should use the web console in whatever browser you use to track the HTTP headers.
Then you can load your campaign link with some test data in the URL and click through your lander, to your offer, etc. and check the headers, the
Has anyone got this to work successfully? I am having trouble getting campaign 2 to fire back to campaign 1.
your first campaign's offer URL i.e. var1={clickid}.
Then in your second campaign you will have to retrieve this value in your postback URL.
http://xxxx.trackvoluum.com/postback?cid={var1}
In campaign 2 can you see the click IDs in your custom variable 1 data?
Yes I can
Hmm but conversions aren't posting to campaign 1? Anything in the errors tab?
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