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Facebook mobile newsfeed follow along (7)

10-30-2014 05:36 PM #1 maweniaran (Member)

Looking interesting, thanks for the follow along. Don't feel confident enough yet to answer any questions. Good work mate!

10-30-2014 07:20 PM #2 zeno (Administrator)

Quote Originally Posted by mobiledao View Post
My thoughts and questions:
  • - I like CR more than 10% which is expected from such type of ads.
  • - Too high 0.5$ CPC and 9.7$ CPM. Is it standard for Facebook newsfeed? Or might be it's so high because of GEO (RU) and it's better to change it? With CR about 10% I'll need 0.15$ CPC. And my 1st task now is to realize how to low my bids.
  • - There is a strict correlation between CPC and CTR. The higher CTR the lower CPC. I've got about 0.35$ CPC when my CTR is about 3-4% and about 0.8-1$ CPC when my CTR is 1%. So I guess i need CTR about 5% and more to get cheap clicks. Is it possible?
  • - Some of my campaigns didn't start to get traffic at all. I painted them gray. Why? I created 3 similar banners in each campaign like @Zeno advised in his tutorial but anyway there is no any click.
  • - What is the difference between Clicks and Actions? I suppose Clicks includes all clicks and social actions like likes, reposts, comments... And actions are clicks to website. is it correct?
  • - The difference between real clicks and clicks/actions counted by Facebook is about 30%. It's like 30% 'clickloss'. Is it normal for Facebook? Is there any way to eliminate it and pay only for real clicks and not for social actions?


Hopefully this follow along will be not only the list of my questions but also useful for others as i'm going to share my data and conclusions.
1. Nice!

2. Yep $10 CPM is pretty normal but obviously varies with country. Try setting your oCPM bid lower or test out CPC.

3. 5% CTR is possible, sure! But, I would focus for now on split testing bidding modes and targeting.

4. Not sure. But, if you are bidding oCPM, you don't need to make duplicate banners - this is really for CPC. For oCPM, which uses a different delivery algorithm, 'sticking' is not so important.

5. They are similar. Actions is anything people do on the ad as well as post-view actions e.g. conversions. Clicks are what you get charged for and includes post likes, post clicks, post shares, etc. Anything where a user clicks and does something on the ad unit. Clicks does not include conversions and post-view stuff. Website clicks is specifically where users click the image and are sent to your website. If you are bidding oCPM, then you get charged per impression so the more clicks/actions the better!

6. This isn't click loss, this is due to people performing multiple actions on your ads and only a % of these being website clicks. If you are bidding oCPM, again, you do not pay per action. You pay per impression. So, who cares about social actions - they don't cost you anything extra. Worry more about website clicks per impression, i.e. your 'useful CTR'. If only 20% of users click your ad link, while 80% like the ad, the issue is your ad - not the bidding mode or how Facebook works.

10-30-2014 08:25 PM #3 vitamin_p (Member)

What about creating a viral post on newsfeed and aiming for it? it could lower the CPC tremendously right? like teespring campaigns on facebook.

10-30-2014 08:27 PM #4 mobiledao (AMC Alumnus)

Quote Originally Posted by vitamin_p View Post
What about creating a viral post on newsfeed and aiming for it? it could lower the CPC tremendously right? like teespring campaigns on facebook.
Do you mean boost newsfeed post? I made a little test but it's not good as you can't target mobile and pay for website clicks also

10-30-2014 08:30 PM #5 mobiledao (AMC Alumnus)

Quote Originally Posted by zeno View Post
1. Nice!

2. Yep $10 CPM is pretty normal but obviously varies with country. Try setting your oCPM bid lower or test out CPC.

3. 5% CTR is possible, sure! But, I would focus for now on split testing bidding modes and targeting....
Thanks Zeno. Your Facebook experience is very helpful. I'll try CPC and oCPM with low bid tomorrow.

10-31-2014 01:35 AM #6 zeno (Administrator)

Quote Originally Posted by vitamin_p View Post
What about creating a viral post on newsfeed and aiming for it? it could lower the CPC tremendously right? like teespring campaigns on facebook.
You can't really pull relevant, high quality viral posts out of a hat... Teespring has it's own little niche of success via virility.

Often when things go viral they are not effectively promoting a product/service and this leads to lots of post likes, page likes, and little in the way of external traffic and revenue.

It all depends on the approach of course but I don't think it's the best thing to focus on when trying to learn direct response marketing :-)

11-03-2014 11:01 AM #7 lazyjack (Member)

Aee you uaing apk install, if so, would you mind share how to get ads approved. Thanks

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