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Cards on the table - Mobile Sweepstakes (15)

10-31-2014 01:48 AM #1 zeno (Administrator)

I like your banner and lander variation, keep it up.

Watch those lander CTRs like a hawk and if they are terrible you should pause and re-evaluate or come up with some more aggressive LPs to get that user engaged and clicking.

10-31-2014 01:53 PM #2 currers (Member)

Thanks for the feedback @zeno

What would you say is statistically significant data in terms of landing page views to make such a decision?

11-01-2014 12:44 AM #3 milobanski (AMC Alumnus)

Subscribed to this. I like your angles.

I think on your banners you could try KISS - keep it short and simple. A tad too much copy in my eyes. + I'm not a believer in Times New Roman. Try playing with other, more modern & web-fancy fonts.

Also, how are you translating your banners/LPs?

11-01-2014 03:04 AM #4 panthary (Member)

Originally Posted by currers

Taking zeno's advice above, I've paused the Christmas-focused campaigns because whilst the banner click throughs aren't terrible, the CTR on the lander is tragic.

How many zones (they might be called sites/placements/apps on Go2Mobi) did you block? Typically, you will need to block the bad zones and increase your bid overtime to access the better zones.

Also, keep a list of the blocked zones and copy them over on new campaigns. 90% of the time, if they don't work on one campaign, they won't work on another.

Keep a list of your good zones and create a new campaign, add them into the whitelist and increase the bid. Welcome to profit town.

11-01-2014 12:36 PM #5 pain2k (Veteran Member)

Instead of a christmas angle I would've used a black-friday one.

11-01-2014 01:31 PM #6 currers (Member)

Do they have Black Friday in Argentina? I thought that was a very American thing - it's only starting to come in over here in the Uk and that's mainly down to amazon

11-01-2014 01:34 PM #7 pain2k (Veteran Member)

Ah didn't realize it was actually AR. Does Argentina have any big shopping festivals or even something "Day of the Dead" in Mexico?

11-01-2014 01:50 PM #8 currers (Member)

Don't know but you've definitely given me something to consider and research - thanks!

11-02-2014 04:10 AM #9 zeno (Administrator)

Your LP CTRs are destroying any chance this campaign has.

Have you tested them in something like Browserstack to ensure they actually display properly on mobile devices?

11-05-2014 12:49 AM #10 zeno (Administrator)

Originally Posted by currers

I've also ran a speed test on pingdom which came out with a 635 m/s load time.

It's loading at twice the speed of sound!!

That is fast.

I presume you mean 635 ms :P

In any case, good stuff.

11-05-2014 08:06 AM #11 currers (Member)

I thought I heard a sonic boom when I opened the page...

Woke up this morning and checked the stats before work:
Banners CTR at 2%
Lander CTR at 2.5%

This is after a spend of 9 dollars per campaign resulting in 250 clicks each.

So only 14 clicks went through to the offer according to Voluum- and neither affiliate network is reporting any click throughs at all.

If the speed is okay and the site is responsive it must be that my angle completely sucks

11-05-2014 02:54 PM #12 aushustler87 (AMC Alumnus)

Cool thread man, i've currently been trying sweepstakes too but without an LP, bit o a disaster, 500 clicks and no conversions so far :/

11-05-2014 03:41 PM #13 caurmen (Administrator)

Try something VERY different with your lander designs. Whilst you're trying new angles, the designs are all quite similar.

Try MUCH less text. Hell, try NO text.

Try different background colours.

Try text-only landers, or landers with background images rather than inline images.

Try very different fonts or text sizes.

Try links rather than buttons.

Try a lander that looks like an app, or looks like a system message, or looks like a game.

Test a bunch of stuff, basically! Mobile landers in particular are still a rapidly developing art - there's no best practise really, yet, and so it's important to try VERY different stuff.

11-05-2014 09:59 PM #14 currers (Member)

You're completely right, caurmen. I'm on it! Thanks for the advice!

Going to set about creating at least three different landing pages and another generic angle for the iPad offer to test.

Also going to set about creating a number of generic angles and several VERY DIFFERENT landing pages for a Brazil grocery offer which is doing volume according to my AM.

1 issue I've noticed on Mobfox is that, eevn when setting a daily budget per campaign ($10 in my case) the platform runs through this budget as quickly as possible, without spreading it out over the course of a day. Having launched the campaign before going to bed I awoke 6 hours later to find that the campaigns had only been running for 2 hours before the spend was up. I've created a ticket on the traffic source asking for help but any advice from stackers on stopping this would be appreciated.

12-20-2014 01:14 AM #15 egor (AMC Alumnus)

Hi! How is it going for you with this offer? Reading your Follow Along and I am doing the same offer in Brazil

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