Noob to $50 a day by Christmas with Mobile (31)
Hi guys,
It's my first day here so be nice 
I'm a web developer from London with dreams of making a full time jump to AM. My short term goal is hitting $50 a day by christmas so i'm financially able get rid of one particularly annoying client!!
I'm very new to all this so I've got a long road ahead.
Wed 29th Oct 2014 | Day 1
Signed up for networks (all approved)
Mundo
F5
Clickdealer
Signed up for traffic sources
Picked an offer
UC Browser in BR
Created banners
Created a campaign
Set up
Just the free account for now
Tomorrow
Awaiting campaign and creative approval. Set the first campaign live and see what happens!
Welcome aboard mate.
One thing to note is that in Brasil its called Futbol not football. not sure if that's gonna matter but thought i should point it out..
Hi,
I'm at exactly same position as you! I have created a "follow along" thread just today.
If you like we can connect via Skype to exchange info and good vibes 
Keep it up and let's have good results
G
Originally Posted by ploppythejailer
Originally Posted by globy14
I'm at exactly same position as you! I have created a "follow along" thread just today.
If you like we can connect via Skype to exchange info and good vibes
Keep it up and let's have good results
G
If you're hitting Brazil I can 99% guarantee that Portuguese banners are going to do better. I would localise all banners if possible before starting as it can really shoot you in the foot!
Thanks for the heads up Zeno. I'll get the others translated before I set the campaign active today.
Thurs 30th Oct 2014 | Day 2
The 'upgrade your browser' creative was denied. Using one hour translate on the english creatives before go live later today.
Made more banners, all in portuguese. Awaiting approval.
Campaign is approved and live!!
Tomorrow
Check data from the first 12 hours and start optimising.
Why it was denied? cos of non portugese ?
This can be for any one of the following reasons:
1) It lacks a clear call to action
2) It too closely resembles brand / trademarked imagery
3) It makes a claim that isn't true
4) It too closely resembles a system interface / notification
Originally Posted by angular
Just started myself and am doing mobile so i'll be following this one
Will start my own follow along shortly.
Your banners look pretty pro, what program did you make them with?
Hello angular,
working on exactly the same offer+GEO. See my follow-along here. Have subscribed to your thread. Hit me on the skype to share some more info. Looking forward.
Thanks! Banners were made in Photoshop
Originally Posted by maweniaran
"Upgrade your browser" is in multiple follow-alongs right now. 
Originally Posted by angular
Friday 31st Oct 2014 | Day 3
The first campaign was a disaster. 
134 clicks and 0 conversions. Had a chat to some experienced IM guys are it seems like my angle sucked.
Going to come up with a new angle, create new banners and get them ready for another campaign today.
Hi Angular
The first campaign wasn't a disaster - as an outcome of the result, you spoke to some IM guys who, in turn, have given you some feedback and you've already stated you're going to come up with a new angle, banners and launch again.
I wouldn't call that a disaster, I'd call that progress
Hi Urbanhermit,
You're right It's progress. Pretty chuffed that I've got the first campaign out the door. Onwards and upwards!
Saturday 1st November | Day 4
A load of my banners got declined yesterday as they were too close too "system" looking.
Created another 12 banners, some animated this time, ready for review. Hopefully will be approved and run tonight. C'mon!!!
Edit: Need to wait until monday for approvals 
following
Monday 3rd November | Day 6
New banners have finally been approved and campaigns running. 1 button style banner was rejected but nevermind. Looking forward to seeing the data!
Tuesday 4th November | Day 7
Campaigns have been running for about 15 hours and here are the results so far. CTR isn't good and the conversions are even worse.
The banners all have a ctr between 0.6% and 1.1%.
Something sucks.. banners, angle, offer, traffic? Any suggestions?
Stats
Banners (half are animated)
Have you checked your placements?
That's the first thing I'd look at. One bad placement could be killing your conversions.
Also, I'd recommend splitting between app and site in your campaigns. More granular data makes it easier to optimise.
If there are no single placements that are doing either unusually well or unusually badly, then the chances are that either the traffic, the offer or the angle sucks.
To figure out which one, try another angle, then try more offers.
As for traffic - what traffic source is this on?
I've never run these type of offers, but just helping brainstorm angles. I might try to think a bit deeper as to why a user would want to "upgrade their browser". Pain points that users have when web browsing could be:
- Choppy / slow video
- Websites that take too long to load
- Pain to manage bookmarks
- Too difficult to share content with friends
- Hard / frustrating to use due to mediocre UI. Unresponsive to gestures, etc.
- Web browser itself doesn't help with content discovery
So after experimenting with placements and getting more data as caurmen suggested, you might consider more specifically targeting a pain point and seeing if that resonates with users.
Hi Caurmen,
Thanks for your advice. I checked the placements and killed anything under 1% CTR and cracked up CPM on placements that were doing over 2% CTR.
I killed some poorly performing banners and added in some top converting banners from whatrunswhere for BR.
After running for 15 hours average CTR was improved at 1.5% however 0 conversions.
In the lifetime of this campaign it's had 806 clicks and 2 conversions. (0.24%)
Even with an improved CTR, I just can't get it to convert. At which point do you jump ship to another offer/traffic source/geo?
Latest banners and CTR (half animated)
Hi blofeld,
Thank you for the angle suggestions. I ran a couple of new banners with the 'is this page taking too long to load' angle.
The CTR was up at 1.6% for those banners however 0 CVR from 120+ clicks.
I'm unsure what the next step is? Even if I can get the CTR higher again, it feels like a waste if the clicks aren't converting?
UC Browser has likely already done millions of installs in BR and has been around for many months while doing volume, so you will definitely have a % of your audience who have already tried or already use UC.
That being said, it has done well for a reason. Try tipping your testing on it's head. Test 10 different banners that are all different angles instead. Get creative. You'll need a good angle to make this work.
Is your lander building on the "page load time" angle? Maybe something like a bar graph showing page load times for Facebook comparing Chrome, Safari, Opera and UC Browser. If they don't see anything about page load times in the offer's lander, then they'll bounce. So you pre-lander has to bridge that gap.
1.6% CTR *suggests* that it the ad piqued the user's interest, but then the offer or lander didn't build on what the ad promised.
Thanks for the input everyone. I haven't forgotten about you, moving flat this week so briefly paused my campaigns for a few days.
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