When you are choosing an offer to run, do you look at the Network EPC for that offer?
This number represents the average for everyone running that offer on that network. Which could potentially be some very inexperienced people sending very low quality traffic to the offer, resulting in a low epc.
However, should I be taking this number into account when picking an offer to run?
I am going to focus on gaming offers, and my Neverblue AM sent me a list of the best performing games for the month. However, practically all of them seem to have pretty low EPC (<0.10). The offers that have higher EPC are gambling offers rather than just gaming offers like MMORPG's.
Should I ignore the low number and take an offer anyways because I will be sending high quality traffic to it after testing is finished?
Thanks for the input!
I'd ignore the overall EPC for the exact reasons that you listed, but sometimes your AM will be able to give you EPCs for a specific traffic source which can be a helpful metric.
Also, when looking at any kind of top offer list, make sure that it's the top revenue generators rather than top EPCs.
For gaming I largely ignore the EPCs.
A lot of the traffic will come from a) crap campaigns and b) stuff like PPV where costs are very low along with converison rates. People might get EPCs of $0.0107 but their traffic costs $0.005 per view...
I use my intuition to judge if a game is worth pursuing. Looks like crap? I won't touch it.
For other verticals you should look at EPC and network volume.
If it's doing volume it's because it's working for someone, and may do even better for you if using a higher quality traffic source.
And of course, ask your AM for info - they may be able to tell you where most of the traffic is coming from or the EPCs typically shown by e.g. PPV or PoF, etc.
Awesome. Thanks a lot for the info. Didn't even think of asking for the volume level of an offer.
As far as gaming goes, should you be looking for offers of games that are relatively new? Rather than try to promote something that has been around for a while?
Or is this just dependent on the country you are promoting in/your targetting?
It really depends.
I look more at game quality than anything, but also think about how I could angle it to a market and a myriad of other things.
Good graphics and imagery? Large download or browser based? Where is the conversion point? Is it part of a game portal that a lot of users will already be registered to? How fast does the page load? Etc.
I am doing mobile sweeps on POP and my EPC is very high but i pay per impressions and they for example dont know my impressions so the info they got is not so good then...
Ignore the EPC. Lots of the offers such as sweeps and app installs are being promoted on pops, and some landing pages that affiliates use will autoredirect the user to the offer, lets say on the back button, or on exit (when the user did not intend to go to the offer). Compare that to a lander where the user clicks the continue button and intentionally goes to the offer. Which will have a higher EPC? I have some landers with a 2% CTR doing a $.50+ EPC, and other landers doing 60% CTR and $.05 EPC, and for me they both have a similar ROI, its just a matter of how many visitors I send to the offer with similar sneaky tricks. When you see a top volume offer with $.05 EPC or even $.01 EPC it could be that the top affiliate(s) is/are sending a lot of visitors to the offer page. With a different lander you could get a $.50 EPC. Keep that in mind.