Hey guys, so I have a leadgen sweepstakes offer I'm promoting that's performing at a positive ROI on android (+25%), but performing like shit on iOS (-40%).
I cannot do any targeting on the traffic source.
Any tips on what I should to do improve iOS?
Are there landing page call outs that make a big difference for iOS?
Is there something about the safari browser I need to account for?
Just trying to figure this out! Thanks!!!!
Have you tried running the lander through your own iPhone/iPad or browserstack.com?
Promising a "free" iPhone to someone who already has one is always quite tough. From my experience you need a totally different approach for iOS users when it comes to sweeps
iOS users tend to be much more savvy and a lot less gullible.
Some of my best placements are on IOS traffic for sweeps. It's most likely a issue on the lander or the offer's lander. You need to test across Safari, Chrome and Firefox.
Also, itsjustbrian are you buying App or Web traffic? It could be the IOS apps are sending bot/fake traffic