As the leading Mobile Ad Network in China, Mobvista(http://mobvista.hasoffers.com/) is so glad that STM can provide us with such a professional platform to share and discuss with you about mobile advertising and affiliate marketing. Today, we want to share with you about Classification of Mobile traffic:
Incentive and Non-incentive traffic
Incentive traffic: Users will gain some game coins or bonus if they install and open the app promoted by affiliates. This kind of traffic, which is charged by CPC or CPI, has high conversion rate, and has very bad quality, low retention rate. Most users uninstall the apps after getting the rewards. Incentive traffic can only be used for incentive offers which need to be ranked in front on google play or app store.
Adult and Non-adult traffic
Adult traffic: include adult website, adult software and so on. This kind of traffic has bad quality and low conversion rate, but has cheap price and huge volume. Adult traffic is suitable for adult offers of apps download.
Search, Display, Email and Social traffic
Searcher traffic: This kind of traffic has high quality, high conversion rate, high price, and accurate targeting.
Forms of display traffic: push (high clicking rate, high conversion rate, and good quality), pop (bad quality), in app (good quality), in WAP, and rich media (good quality but expensive).
Email traffic: promote products via emails.Traffic is free.
Social traffic: advertising via Facebook, twitter, and LinkedIn. Part of the traffic is free.
There are no platforms suitable for all offers, and there are no offers suitable for all platforms. The most important thing is testing, the more the better. Communicate with your affiliate managers frequently and ask for top offers from them. They’ll give you good suggestions.
Feel free to contact with our AMs:
Swim: muyufei1990
Iris: irischou820
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