How the Obama campaign generated $690 million in donations from email (3)
How the Obama campaign generated $690 million in donations from email
I Came across this article this morning thanks to johna5150 and it got me pretty stoked on innovation and putting your ideas into action:
Tactic #1. Send 'quick donate' links
The guys doing Obama's email marketing campaign did something that went against their initial assumptions. They were thinking why would anyone want to donate more than once?
They were DEAD wrong, the amount of donations they received for Obama were astounding: About $690 million. More than 4.5 million people donated, and the average gift was $53.
That means each person donated on average 2.89 times.
They started inserting links that would allow people to one-click donate (after previously saving their payment info), and found the one-click donate links increased the revenue generated by 300% - they then did a test to confirm that it was the one click links that increased donations by 300% not the fact they they were previous donators.
Read the tasty copy here: http://www.marketingsherpa.com/heap/...ma-email/1.PNG
Affiliate marketing all too often tends to be a circle jerk of stealing each others ideas, and riding off assumptions, and we forget one of the most enjoyable parts of it all-- Innovation.
Innovation is usually what keeps me hooked and keeps me testing far beyond profitability. Too often thinking inside the box of your peers and clinging to assumptions will stifle your ability to innovate and come up with new ideas; some that suck and some that rock.
Hopefully you got something out of this, its very early and I had to share, but its difficult to complete an entire thought this early in the morning.
The article also goes on to make a couple points that I think we can all relate to here:
-Tactic #2. Segment with behavioral data
-Tactic #3. Test every day
Both very applicable points when it comes to performance marketing, its just very cool to see it done on such a scale!
And the article, an interesting read here: http://www.marketingsherpa.com/artic...mpaign-testing
Dude seriously, if you really want to see marketing, listen to the televangelists convincing people to send in money for the church offers. Really sophisticated program.
Originally Posted by pain2k
His 30 minute tv commercials are off the chain...he pretty much says that if you give him money, a miracle will happen for you, and you will receive a fat sum on a certain date and time...and then he lists all the people it "happened for." He's been on tv for longer than I can remember, and whenever I see his "show" on, I have to stop and watch for a few minutes....he pulls money out of thin air....hell, there's no fulfillment cost for a "miracle."
For much hilarity, read this: http://en.wikipedia.org/wiki/Peter_Popoff
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