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Mobile follow along with 100% transparency - Antivirus Brazil (13)

10-24-2014 02:41 PM #1 maweniaran (Member)
Mobile follow along with 100% transparency - Antivirus Brazil

Hi all,
after 5 months with AM so far: have several campaigns with $4000 traffic spent and $2000 revenue. Not counting the servers costs. Good lessons, but need to take it to whole new level :-)


I’m professional designer (web design, banners, logos, brand identity) / brand consultant / wordpress guru and CEO of brand&design agency. Working on AM for 90% of my time last 5 months. If I can offer any of my skills in exchange for your advice, will be really glad. Hit me on Skype mawen.iaran Looking forward.

So I have decided to be absolutely opened with everything with this follow along. Have already started, here are all the data:


Tools used
iMobiTrax tracking,
VPS Beyond Hosting (Managed dedicated server - DVS 12GB tariff)
WhatRunsWhere mobile
STM forum

Offers
Clickdealer (5497) [WAP] Psafe /Br - ($0.55)
F5 media (3400) [WAP] PSafe Suite - Android - CPI - BR - ($0.64)
F5 media (3400) [WAP] PSafe Suite - Android - CPI - BR- 2x Landing Pages ($0.64)
Clickdealer (7650) [WAP] DU Speed Booster /BR ($0.70)
Peerfly PSafe Antivirus - Android (BR) (15344) ($0.40)


Traffic
all mobile android traffic
Leadbolt (banners)
Exoclick (mobile redirect), pop-under
WigetMedia (pop-unders)
PopAds (pop-up landing pages)
AdCash (pop-unders)

Info from advertisers
Clickdealer
5497 [WAP] Psafe /Br - EPC 0.082
For every 1000 clicks in Clickdealer panel there should be $82 revenue. Is this idea correct?
F5 media.
(3400) [WAP] PSafe Suite - Android CR: 0.058, EPC: 0.061.
EPC = for every 1000 clicks in F5 panel there should be $61 revenue. Right?

Angles
- tried direct linking, alerts+direct linking, alert+landing page, just landing page.
- graphics from Psafe converted to banners, some to LP’s, some new LP’s mimicking Android system alert.
- here are the most successful designs
Click image for larger version.  Name: LP_screenshots__1.png  Views: 153  Size: 19.6 KB  ID: 4055Click image for larger version.  Name: LP_screenshots__2.jpg  Views: 147  Size: 45.6 KB  ID: 4056Click image for larger version.  Name: LP_screenshots__3.jpg  Views: 123  Size: 89.0 KB  ID: 4057Click image for larger version.  Name: LP_screenshots__4.jpg  Views: 130  Size: 56.8 KB  ID: 4058Click image for larger version.  Name: LP_screenshots__5.png  Views: 150  Size: 71.0 KB  ID: 4059Click image for larger version.  Name: LP_screenshots__6.png  Views: 126  Size: 70.4 KB  ID: 4060Click image for larger version.  Name: LP_screenshots__7.png  Views: 126  Size: 71.2 KB  ID: 4061

Stats from iMobiTrax
Here are 9 screenshots with all the stats from iMobiTrax from all traffic sources
Stats overview
Click image for larger version.  Name: stats_follow_Along2.jpg  Views: 209  Size: 59.5 KB  ID: 4038Click image for larger version.  Name: stats_iMobiTrax_screenshots__1.png  Views: 113  Size: 217.5 KB  ID: 4062Click image for larger version.  Name: stats_iMobiTrax_screenshots__2.png  Views: 91  Size: 360.7 KB  ID: 4063Click image for larger version.  Name: stats_iMobiTrax_screenshots__3.png  Views: 79  Size: 360.7 KB  ID: 4064Click image for larger version.  Name: stats_iMobiTrax_screenshots__4.png  Views: 75  Size: 369.0 KB  ID: 4066Click image for larger version.  Name: stats_iMobiTrax_screenshots__5.png  Views: 65  Size: 369.0 KB  ID: 4065Click image for larger version.  Name: stats_iMobiTrax_screenshots__6.png  Views: 92  Size: 369.0 KB  ID: 4067


Questions
Currently question EVERYTHING: offer, loading time (redirections) , creatives, angles, code,
1) Why are conversions so low?
2) redirections+ offer loading time is really slow (sometimes 20+seconds).Even the creative has about 50kB, most of the time it takes is google play store.
3) How to track the real loading time when connecting via VPN from Europe to Brazil and via tracking server in US to google play?
4) Do you use EPC and CR from advertisers as benchmark what to reach?
5) EPC in Clickdealer/F5 media is the EPC calculated from clicks/revenue in their interface. So not the same EPC as in iMobiTrax. Is this idea correct?
6) what is the best to utilize pop-udders in mobile.
7) LeadBolt does allow tracking in their interface. Is it better to use iMobiTrax or LeadBolt interface or both?
8) Leadbolt CPC price is 0.05. If payout is around 0.50 i would need conversions circa 12% and more to get profitable. Is this idea correct? Can I expect that?


TO-DO:
9) keep or kill the campaign?
10) what traffic source to keep if continue with the campaing
11) find as many opinions as possible
12) find someone as coach / mentor to ask questions as they come
13) how to spy on landers on mobile

I’m professional designer (web design, banners, logos, brand identity) / brand consultant / wordpress guru and CEO of brand&design agency. Working on AM for 90% of my time last 5 months. If I can offer any of my skills in exchange for your advice, will be really glad. Hit me on Skype mawen.iaran Looking forward.


Have a meaningful (and profitable of course) day!

Mawen

10-24-2014 02:55 PM #2 aplchian (Member)

dropbox link to designs is broken

10-24-2014 03:55 PM #3 maweniaran (Member)

Thanks Aplchian, link has been updated with all the 9 statistic pages and creatives too...

10-24-2014 04:07 PM #4 seattle (Member)

Interested to see feedback on this one.

10-24-2014 04:08 PM #5 bbrock32 (Administrator)

That's a very good case study mate. I'll try to help you with a few answers :

1) Why are conversions so low?
It's a mix of offer being somehow old ( 12 months I think ) plus the way you buy traffic. Are you bidding high enough to get quality traffic? Did you optimize and weed out bad pubs?

2) redirections+ offer loading time is really slow (sometimes 20+seconds).Even the creative has about 50kB, most of the time it takes is google play store.
That is really slow, how are you testing it? How long it takes for your lander to load?

3) How to track the real loading time when connecting via VPN from Europe to Brazil and via tracking server in US to google play?
Just use web developer toolbar ( but you won't get real data since it will depend on the speed of the VPN). Your best bet would be to use a site like http://gtmetrix.com/ .

4) Do you use EPC and CR from advertisers as benchmark what to reach?
Nope, one guy direct linking could bring them down and one guy sending PPC traffic could inflate the EPCs.

5) EPC in Clickdealer/F5 media is the EPC calculated from clicks/revenue in their interface. So not the same EPC as in iMobiTrax. Is this idea correct?
Yep, not the same. In the tracker it shows rev / total clicks

6) what is the best to utilize pop-udders in mobile.
No best way, everything works if done properly. Test more landers, optimize and play with bids.

7) LeadBolt does allow tracking in their interface. Is it better to use iMobiTrax or LeadBolt interface or both?
Both

8) Leadbolt CPC price is 0.05. If payout is around 0.50 i would need conversions circa 12% and more to get profitable. Is this idea correct? Can I expect that?
Yep, would be a tough target with this offer.

10-24-2014 05:21 PM #6 Vrume (Senior Member)

In my experience with Psafe that it sometimes can really fluctuate between one cpa company and another. I have promoted it pretty heavily with a few different companies and the conversion ratios between one cpa company and another can really differentiate. Sometimes a lower payout from one company will actually make you more money because it converts 25% better. I'm not exactly sure why that's the case but that's my experience anyways.

10-25-2014 07:16 AM #7 maweniaran (Member)

Thanks all for your suggestions. Will reply to bbrock32


1) Why are conversions so low?
It's a mix of offer being somehow old ( 12 months I think ) plus the way you buy traffic. Are you bidding high enough to get quality traffic? Did you optimize and weed out bad pubs?
I was bidding probably the lowest possible - around $5CPM. Probably still don't understand why is it better to bid higher - the price per click will be higher too. Haven't optimized for bad pubs yet, with conversions in single digits I don't think I could do that.


2) redirections+ offer loading time is really slow (sometimes 20+seconds).Even the creative has about 50kB, most of the time it takes is google play store.
That is really slow, how are you testing it? How long it takes for your lander to load?
Lander takes about 3 seconds or less even considering the distance (Europe>VPN>Brazil>US)
Have a friend in Brazil asked to check the link: landing page loads fine, the rest - advertiser redirections + offer takes ages (20+ sec).


3) How to track the real loading time when connecting via VPN from Europe to Brazil and via tracking server in US to google play?
Just use web developer toolbar ( but you won't get real data since it will depend on the speed of the VPN). Your best bet would be to use a site like http://gtmetrix.com/ .
Thanks this useful tip. However not what to track when there are several clicks to be made in between. Track landing page? Track the advertiser code from landing page till offer? As I'm writing I would go for both :-)

8) Leadbolt CPC price is 0.05. If payout is around 0.50 i would need conversions circa 12% and more to get profitable. Is this idea correct? Can I expect that?
Yep, would be a tough target with this offer.
Well, I was wondering why some of the banners in WhatRunsWhere are running on LeadBolt for 100+ days. And quite huge volume of them. Hmmm?

Looking forward for more replies.

10-25-2014 11:52 AM #8 maweniaran (Member)

Have updated the creatives and statistics, don't need to go to any external link with them.

10-25-2014 11:31 PM #9 zeno (Administrator)

The affiliate link is taking 20s to load??!!

That's a "get it the F*** out of there" situation if there ever has been one.

10-26-2014 07:00 AM #10 maweniaran (Member)

thanks Zeno. it's really difficult to measure as the offer loads only on android mobile in BR. Using browser or different geo redirects you to different offer. Will remember to stay out of these!

10-26-2014 07:42 AM #11 maweniaran (Member)

I'ts absolutelly amazing how just posting this follow along triggered a flood of comments, skype chats and so on. That's something I've not expected at all and it's really wonderful. Thanks guys!

PROGRESS UPDATE:
Opinions here and over skype has persuaded me. I have decided to kill this offer and start with new one. Going to work on it now, probably will start new follow along.

Thanks for the support, any more comments or feedback is still appreciated- I really like to know what I've fucked up :-)

Have a meaningful day you all!

10-26-2014 08:25 AM #12 angry old lady (Member)

solid follow along!

will be following this thread

10-26-2014 09:00 PM #13 zeno (Administrator)

Quote Originally Posted by maweniaran View Post
thanks Zeno. it's really difficult to measure as the offer loads only on android mobile in BR. Using browser or different geo redirects you to different offer. Will remember to stay out of these!
Yeah it's a PITA.

If IP header spoofing worked it would be great but I don't think it fools affiliate network tracking systems.

The best alternative I can think of is something like Site24x7 and using their global monitoring stations for page load speed checking on your tracker/aff link.

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