I'm working on my own weight loss product and I have started with landing page to build a list.
Idea is very simple, to download short ebook user needs to give and confirm email.
Here is the lp:
http://weightloss.motivatoo.com/
I tried different types of traffic:
1. adfly / ad ~$2.5 / conversion <- just luck?
3,304 pv
2 conversions
2. fiverr / soload ~$2.5 / conversion <- strange
1,268 pv
2 conversions
3. mylikes / ad ~$5 / conversion
525 pv
4 conversions
4. facebook / ad ~$5.6 / conversion <- best targeting but most expensive
68 pv
8 conversions
For me right now it looks that building this list will be extremely expensive. Any ideas how to approach this to lover the cost per lead?
Landing page is running currently with 3 different headers, 3 buttons colors and 3 button text versions. So I'm trying to optimise it, but maybe I'm missing something important? What do you think about this landing page quality? Any advice?
Depends where you are targeting but your lander is not grammatically correct so might be putiing users off?
"Knowing this 5 facts" etc
Also there is no urgency or unique selling point to make me want to sign up. Its just another email sign up page so I goess people may be thinking the same way?
People lamding there need to think, "whats in it for me?" And at present there not a whole lot IMHO
Ok, so
1. Proofread, lesson learned, I will give it to someone to check all texts
2. Urgency. This is more tricky part. First what I have on my mind is adding countdown timer. Also I can make offer more attractive by adding "and get 7 day weight loss couching for free". Does it make sense?