Massive Click Loss on high volume using CPV (HOW TO TROUBLESHOOT) (15)
Massive Click Loss on high volume using CPV (HOW TO TROUBLESHOOT)
Yesterday I launched a new campaign with an initial test of 100k impressions. This is a simple direct linked campaign and am missing a huge percentage of traffic. Is there a way I can troubleshoot this. I am trying to find out where the leak is. Here are the stats. Since I am direct linking I can't install any analytics as I don't have control of the destination page.
Traffic sent: 100k impressions
Traffic received at CPV Lab: 90,177 (shows in camp reports)
Traffic received at aff network: 60k
In CPV every single impression tracked correctly with visitor data and unique subids.
Also I am using an SSD Dedicated server in the midwest. This camp is in Thailand. I thought this could be the issues because I am not using a CDN but with only simple redirects I wouldn't think this would result in this click loss. If I was hosting the pages, I might see slow load times that would affect conversions but would think it would still hit the offer first.
Thanks for any help.
Keep in mind most people tend to close pops right away so might be one reason.
If you exclude that it looks like it's most probably one of the hops ( aff-network / offer page ) taking too long to load.
From what you posted your server is fine since it's tracking the views properly. The issue is after your tracker hop.
are they being recorded as duplicate clicks at the network?
10% isn't really that bad... I have seen a lot worse in some instances. Typically click/impressions loss is around 5% with most ad systems in my experience.
Are you frequency capping 1/24 or higher?
Originally Posted by greenpoint
Originally Posted by bbrock32
EDIT***** Also, I have done pretty high volume on TV with pops. Never experienced anything even close to this.
Are you trying to split that traffic between 2 (or more) offers from different advertisers? I'm asking because the issue could be on advertiser's side
Most likely caused by cpvlab redirects. Lots of features but sub-par development. Do a test campaign direct to the network url and see what happens.
I believe that you:
a) should direct link to the network to check and
b) will likely find it is the network that is dropping the ball
In the limited testing I have done of affiliate network tracking and redirects, I can say with utmost certainty that they are all throwing our money away -- probably on the order of tens of thousands of dollars per second.
Most affiliate networks have one server presence in the US or in London/Amsterdam.
Most have multiple (sometimes 5!) redirect hops that exacerbate the problem, repeatedly, and each one of those hops is likely to take more time than your initial tracking system redirect.
SEA is especially bad. Networks need to up their game - them losing clicks does no one any good at all.
try asking your network for an alternate tracking domain. worked for me in the past
Originally Posted by zeno
I spent hours on chat wih my hosting provider today. Even at the highest load on my server, sending over 100k clicks in an hour the server load was never above 6. This is still below an optimal performance level (I was told).
On another campaign I have done over 100k clicks albeit spread out over a 24 hour period. The network was able to handle this with minimal click loss.
As it goes and in my experience is the case, everybody points the finger at everybody else.
Anybody have any tools they can recommend to test this stuff. I was going to use blitz.io but without access to the adverts pages I don't think this is going to work.
I'd be careful with load testing e.g. Blitz.io - they send in a lot of concurrent requests and it can look like you're attempting to DDoS haha. For affiliate networks it should be fine since they'll be handling a lot of redirects per second - but I would be careful with doing it to an advertisers page, especially if they aren't a 'big' advertiser.
My recommendation would be using Site24x7 and setting up advanced monitors for page load speed from multiple monitoring stations. The only issue will be if geo-redirection is on and sends the checking agents to the wrong pages.
They also could be scrubbing you too.
First, check if your server is the problem.
Sent just 10k visitors for 1 day and measure the click loss. If the click loss is similar to what you have experienced, than the problem is not with your server. However, if the click loss is much better for example 5-10%, than your server is causing the problem. If your server is the problem, go and check the error logs - web server, php, mysql, ...
Second, check the speed and GEO location of the affiliate network servers
Use tools.pingdom.com/fpt/ or better http://www.webpagetest.org/ and test the speed of the aff network server from Asia. If there redirect speed including DNS resolution is more than 1 second, most likely they are causing the click loss. Actually 1 second might be too much, especially if you are targeting people with low speed internet connection like 3G dongles and/or mobile devices.
Third, ask the network if they have DDoS firewall
Sometimes the networks which are not specializing in popunder traffic have huge problems with it. For example they might be using some web firewall with DDoS filters which can consider your traffic as denial of service attack. Or you can simply overload their servers.
Fourth, check if you are buying bot traffic
If the traffic that you are buying contains bots or users with proxies, they might be detected and filtered by the affiliate network. Some networks do have anti-fraud systems and they do filter traffic before being forwarded to the advertisers.
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