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App Install Increasing Retention, How? (5)

10-24-2014 08:11 AM #1 karim0028 (Member)
App Install Increasing Retention, How?

Hey Guys,

Just got told by my AM that for an app install i need to increase retention, ie, people are installing and then certain percentage are un-installing.... Whats the best way to increase retention?

Steps to take/look into would be much appreciated.

10-24-2014 08:26 AM #2 panthary (Member)

Change the angle, stop over promising/hyping the app etc

10-24-2014 05:48 PM #3 zeno (Administrator)

Either the traffic/audience will be relatively uninterested, so refinement here will be needed, or you'll need to re-frame user expectations.

I'm sure you'll know if you are or are not 'over promising' with your creatives - we all know most AMs do for stuff like utility apps.

10-24-2014 06:37 PM #4 shakedown (Member)

Quote Originally Posted by zeno View Post
we all know most AMs do for stuff like utility apps.
Haha, would this headline get you to take action?:

"Will remove up to 50mb of junk files from your 32gb phone! 0.15% more free space!"

10-24-2014 07:54 PM #5 zeno (Administrator)

Mate, that's underselling.

It will remove at least 60 MB.

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