The Object of Optimization: Is This the Right Thinking (3)
I am trying mobile display again, with Decisive.
I have an optimized lander, optimized carrier, os version stats and all that. Does this come down to cutting placements? And, the faster you cut placements the better?
So far I have over 500 clicks (1 conversion), but only $11.45 in adspend for an offer w/ payout of $2.96.
I have pages and pages of sites and apps that only have .05 or .02 in adspend. Do I just keep cutting the high traffic, low/no converting sources until I am down to every placement remaining receiving 1.5x the offer as a CPA or lower?
before cutting sources (especially all the small ones - maybe theres a big winner within them where you just need to bid higher! you never know 
), i would doublecheck that there is no carrier / creative / manufacturer that is burning majority of your budget.
If you cant find anything just burning your budget, go down and start excluding low/none converting sources (if the source spent more than 2.5 of your CPA, cut it), and make a seperate campaign with your high converting sources that are already profitable and try to get more traffic for them by bidding higher and targeting deeper (sometimes down to device level - and still keep them profitable).
And dont forget to optimize your creatives + landers all the time
Pretty much.
However, it may be worth splitting the higher volume and profitable placements into their own whitelist campaign asap.
Then, use the other one to test the other placements > add good ones to whitelist campaign and pause in test campaign.
This way you can have a specific budget allocated to testing the lower spend placements and not have the higher volume ones suck up the traffic.
Home > Paid Traffic Sources > Mobile