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Voluum Tracking? (2)

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I've been through a couple guides here but for some reason keep getting stuck, couple questions about tracking:

1) When entering traffic sources on Voluum, does it depend on your traffic source the custom variables that you should use?
- i.e for Leadbolt you would use maybe only 5, but for Decisive you need to use 10?

2) When adding an affiliate network, do you always check off "Append click ID to offer URLs"?

3) For some reason I literally can't find an offer link on MundoMedia. Any idea where they are?

4) So when I add an offer to Voluum, the custom variables that I use, should they match the custom variables that I used when setting up the affiliate network?

K i've used up my noob questions for the week, haha sorry tracking and I don't like each other very much yet

thanks

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1) Absolutely! Any platform - whether it be a traffic source, a tracking system, or an affiliate network, will set their own token formats as they program this on their end. You don't need to use any, but you should use everything that is available and useful - data is the intangible currency of this industry so collect as much as possible.

2) I always have this unticked. Then, in the offer URL section where you add affiliate links, I add the {clickid} token manually. I like to do things explicitly = less room for error.

3) No idea - you may need to apply for the offers to get approved?

4) The offer URL is generally an affiliate network link and what information you pass through is up to you. Imagine the traffic source like a runner that has just passed you 5-10 coloured batons. Now, you need to run to the next destination (the offer) but you have no obligation to take any batons other than the clickID baton that Voluum generates - so that you can track things.

So, pass what you want. If you think it will be useful to pass the publisher ID for example from the traffic source, and this is the 4th custom variable you set up for that traffic source, then you could have "...subid1={var4}..." in your offer URL. You could pass lander ID as subid2, traffic source ID as subid3, and click ID as subid 4 giving the following in the end of your affiliate link - "...&subid1={var4}&subid2={lander.id}&subid3={traf ficsource.id}&subid4={clickid}"Again, it's up to you to chose what you want to pass onward. Just make sure you test by loading your Voluum link and seeing what turns up network-side (use a VPN if needed).

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