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Steeply decreasing roi (11)

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I had this issue with pop traffic and banner traffic and I'm not sure why. I'm promoting at one of the major traffic sources, top 5 geo as the top 5 bidders with first day 100% roi on cpi traffic. And suddenly it dropped to 50% then negative in just 2-3 days.

I know it seems ridiculous but I'm actually on shared hosting, but serving my ads through a cdn. Probably the stupidest mistake here and I'm in the process of upgrading my services to a vps.

I have ripped all the landers and banners and cross tested against them and won with significance.

Any suggestions on what I might be missing on?

Here's a list of what I tested
Affiliate network
Cdn delivery network
2-3 cpi offers
Angle layout etc

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Outline your click funnel, e.g. banner (hosted by ad network) ---> tracker? ---> landing page (hosted on shared-hosting with static content on CDN?) ---> affiliate network.

Have you compared stats at your multiple points of reference to gauge click loss?

Is this problem concomitant with higher traffic volumes? The days of the week? Etc.

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Ad network
VoluumTracker
LLanding page hosted on shared hosting with maxcdn
Affiliate network

What kind of stats do I pull to compare? Click loss is around 10-15% from ad network to lander. Have not yet tallied the clicks from lander to affiliate network yet.

It's independent of higher traffic volumes so far, and inconsistent through the days of the week. However for some countries cloud flare has proven to be a lot better than max cdn. In others it's about the same for max cdn vs cloud flare.

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are you running ron?

if yes it could be that first few days you get premium sites, then their algo swaps them out and starts sending from shit placements thus causing the drop - i had this happen many times....

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It sounds like you didn't question my angle. What made you direct the issue towards this click funnel?

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Yes I am running Ron. What's the solution for this?

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Well, let's ignore the elephant in the room with the shared hosting for now.

I would look at ad network clicks > Voluum recorded clicks > affiliate network recorded clicks and see what your overall % is and if this differs day to day.

Then, if you are passing data to Voluum such as placements, you can look to see if this varied day-to-day e.g. a large % of the clicks started coming from poor performing placements.

Think of this as a "Cluedo" type puzzle where you just need to find the data/evidence and point at the likely culprit. Did banner CTR tank and simply raise click prices? Or did CVR fall? What did lander CTR do? Etc.

It could just be the offer performing like crap for whatever reason but you'll never know if you don't pick things apart.

Also, your funnel was invariant I presume - so there's little value right now in investigating if one of the few things that didn't change was responsible for some variation observed.

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Look at the placements that killed it and make new camp targeting just those and see what happens

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I tried targeting the better placements but it does not seem to solve the problem. I guess I'll have to investigate the click funnel, while changing everything over to vps

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look at click descreptancies as well
total sent at network, total received to lander, total at aff network
see where the big cliff of a fall off is

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working on it!!

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