What Do You Guys Consider One "Campaign"? (7)
Hi fellas 
Just a noob question of mine about the definition of a "campaign".
Say I want to promote XYZ and I know it's best suited for men 18-34 living in the US who like major sports like soccer, baseball, basketball, etc on Facebook.
Now, I know I will have to split this demographic into smaller sets such as:
US - M - 18-24 - Soccer
US - M - 25-34 - Soccer
US - M - 18-24 - Baseball
US - M - 25-34 - Baseball
US - M - 18-24 - Basketball
US - M - 25-34 - Basketball
...
My question is, do you guys consider each combination from the subsets listed above "one campaign" (in that case, we will have 6 campaigns here)? Or do you call everything that aim to promote XYZ as one campaign (in this case, we will only have 1 campaign promoting XYZ)?
I know it sounds n00bish but just want to make sure that we're speaking the same language!
Cheers!
Everyone has their own definition.
My person way would be.
Promoting XYZ = the campaign
Soccer / baseball / basketball = the angles
18-24,25-34, etc. = the targeting tests
Originally Posted by dr_ngo
It's such a broad term.
I agree with Charles. Though, say for Facebook, soccer, baseball, basketball interests could all be targeting tests too if using the same angle in the ads - so really it's just up to you how you define things.
To use Facebook as an example again, the highest level grouping of ads is a campaign - and you might make one of these for each targeting test. Now you have a campaign to contain a single targeting test of one angle for your other campaign, which may be your Facebook campaign amongst your many campaigns for offer X. Campaignception?
It's really not worth defining explicitly ;D
The same as the dr but since I'm not running fb/pof or any source with that kind of targeting options, let's say you run on mobile, I consider a campaign a launch with several angles (ads/LPs). If one of them work out I consider it optimization from then on. If none of them work out, and I use even the same offer, I consider it a separate campaign.
i usually subscribe to vertical+traffic source=campaign
I was puzzled by this as well.
But what these super duper affiliates consider one campaign is one offer.
I actually run just 3 offers aka "campaigns" myself and generate six figures a month revenue from just those 3, and they are low payout offers. Mobile CPI.
I wonder how much rev I'll push once my nutra product is done 
Home > Questions and Answers > General Questions