Hi everyone,
I used to be a member here with a different nick. Long story short, I'm back and hoping to get some expert advice.
We had some moderate success on bing PPC for a pay per sale product in the health niche. We've been trying to optimize it but it seems to be less and less profitable. I've even expanded to other ad networks with some degree of success. On one CPM network, we had a 400$ day. That was the only day we did well, now we can barely scrape together a few sales.
I would hate to think that we only caught the tail end of this, as it was the first profitable product we ran across. We went from a conversion ratio of a steady 5% to 1% and falling. Is it over? Should I give up on this offer completely?
Mind you, things have changed rapidly over the last month. We were sending direct to offer but there were problems because the site had popups and autoplay video. We ripped the video and made a cleaner landing page, even made some sales with it. I don't know if we took a wrong turn somewhere but any advice is REALLY appreciated...
Thanks,
- J & D
I am sure people here would like to help you out, but you really need to give more information and context so that people can even begin to give you advice.
Right now, this is a little bit like saying, "I invested in a stock yesterday. But yesterday, it went down 50%. Is it over? Should I give up on this stock?"