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Doing App installs on Facebook ? (17)
10-15-2014 05:41 AM
#1
vipinext (Member)
Doing App installs on Facebook ?
Anyone who has been able to make facebook mobile traffic work for app install offers? Have tried lot of countries with lot of banner variations and offers as well, but just cant make it work with cpc/ctr I get.
Would love to hear your thoughts...
10-15-2014 02:27 PM
#2
isdaron (Member)
It obviously depends on the payout you get, but we were able to scale an app for 1.50 EUR CPI target + commission to 30k installs over three months on iphone devices in Germany.
Main learnings were:
* oCPM worked best for us as a targeting method.
* Some creatives burned out way faster than others. Best performer delivered target KPI over 1.5 months
* Video creatives didn't work at all for us (highlighting the app in action)
* we used different creatives for the iPhone and iPad ones, showing the devices in the creatives, improved the CPI quite a lot.
* Traffic quality for the advertiser was even better than organic traffic - and way, way better than other performance networks. So depending on the install quality, you should often be able to negotiate higher lead prices than on other channels
10-15-2014 04:03 PM
#3
vipinext (Member)
@isdaron great info, Did you observe click loss as well? I do see 20-30% click loss and that too when my files were hosted on CDN so that spikes up my actual CPC.
10-15-2014 05:33 PM
#4
nicksolidclix (Member)
Originally Posted by
isdaron
It obviously depends on the payout you get, but we were able to scale an app for 1.50 EUR CPI target + commission to 30k installs over three months on iphone devices in Germany.
Main learnings were:
* oCPM worked best for us as a targeting method.
* Some creatives burned out way faster than others. Best performer delivered target KPI over 1.5 months
* Video creatives didn't work at all for us (highlighting the app in action)
* we used different creatives for the iPhone and iPad ones, showing the devices in the creatives, improved the CPI quite a lot.
* Traffic quality for the advertiser was even better than organic traffic - and way, way better than other performance networks. So depending on the install quality, you should often be able to negotiate higher lead prices than on other channels
I am also running my Android utility offers globally with huge installs on facebook, my tips are better cpa bidding and excellent creatives.
what kind of IOS offers are you running?
10-15-2014 07:25 PM
#5
wanderer (Member)
What kind of CPC/CTR do you need for 1.50 eur installs? I can't understand how it would work at large scale.
10-15-2014 08:06 PM
#6
zeno (Administrator)
Originally Posted by
nicksolidclix
I am also running my Android utility offers globally with huge installs on facebook, my tips are better cpa bidding and excellent creatives.
what kind of IOS offers are you running?
Are you bidding on actions with oCPM or using CPA for link clicks?
CPA for installs would be great of course but not as useful for affiliates.
10-16-2014 01:54 PM
#7
isdaron (Member)
@vipinext: I'm not sure what you mean with click loss in this case: The landing page was the iTunes store, and that wouldn't report the "arrived" clicks. So I got essentially a Click2Install ratio of Facebook reported clicks against the installs reported via our tracking tool. In this case we partnered directly with the publisher of the app, so it wasn't a traditional affiliate deal - we had access to the adjust.io reports, and they hook into the FB SDK for mobile to pull the reported installs. If you mean by click loss a click loss from Facebook reports to e.g. Cake/Voluum/hasoffers, then we didn't use FB app installs in that context yet.
10-16-2014 02:02 PM
#8
isdaron (Member)
Originally Posted by
wanderer
What kind of CPC/CTR do you need for 1.50 eur installs? I can't understand how it would work at large scale.
Here's a sample report for one of the ads that we used.
10-16-2014 02:46 PM
#9
lazyjack (Member)
how we can advertise affliate app like baidu browser on facebook with App Install Ad? i did lots of test and still looking for a solution for this.
10-16-2014 05:59 PM
#10
zeno (Administrator)
Originally Posted by
lazyjack
how we can advertise affliate app like baidu browser on facebook with App Install Ad? i did lots of test and still looking for a solution for this.
Use page link posts and treat it like any other offer you would run.
Exception: during ad creation and approval, have your tracking system direct clicks to a pre-lander (just something simple) that has a CTA that then takes them to the app store. Change to direct-linked after ALL approval and ad creation is finished. This will prevent FB from automatically converting the advert to direct-to-store, which removes your tracking system and affiliate link from the loop.
10-17-2014 04:01 PM
#11
vipinext (Member)
Originally Posted by
isdaron
@vipinext: I'm not sure what you mean with click loss in this case: The landing page was the iTunes store, and that wouldn't report the "arrived" clicks. So I got essentially a Click2Install ratio of Facebook reported clicks against the installs reported via our tracking tool. In this case we partnered directly with the publisher of the app, so it wasn't a traditional affiliate deal - we had access to the adjust.io reports, and they hook into the FB SDK for mobile to pull the reported installs. If you mean by click loss a click loss from Facebook reports to e.g. Cake/
Voluum/hasoffers, then we didn't use FB app installs in that context yet.
Yeah, when you have direct deal with the app you can simply push app install ads but with affiliate offers we are bound to chose website click ads, there am experiencing 30% click which is huge for me atm.
BTW thanks for your input Buddy!
10-27-2014 01:28 PM
#12
tiger_haha (Member)
maybe you should pay attention to your angles, I faced this issue before.
10-30-2014 07:48 AM
#13
mobiledao (AMC Alumnus)
Originally Posted by
isdaron
Here's a sample report for one of the ads that we used.
It looks like your CPC is 0.46 EUR what means almost 50% CVR to installs. Good figures!
11-03-2014 12:14 PM
#14
isdaron (Member)
Originally Posted by
mobiledao
It looks like your CPC is 0.46 EUR what means almost 50% CVR to installs. Good figures!
Yes, I agree - what's also amazing is the traffic quality of well-targeted Facebook ads driven app installs. They've even beaten organic traffic out of the water for a number of apps I've seen.
11-03-2014 12:53 PM
#15
vipinext (Member)
Originally Posted by
isdaron
Yes, I agree - what's also amazing is the traffic quality of well-targeted Facebook ads driven app installs. They've even beaten organic traffic out of the water for a number of apps I've seen.
Yeah am testing it that way now
thanks for your quality replies.
11-03-2014 02:08 PM
#16
augustye (Member)
5864 clicks and 2781 installs, you got 50% conversion rate? that's crazy
11-03-2014 04:18 PM
#17
zeno (Administrator)
Originally Posted by
isdaron
Yes, I agree - what's also amazing is the traffic quality of well-targeted Facebook ads driven app installs. They've even beaten organic traffic out of the water for a number of apps I've seen.
According to data from Fiksu, Facebook on average provides higher lifetime value users to apps compared to display/video channels. Something like 50% higher purchase rates and 20% lower costs per active purchasing user.
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