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Want the cheapest clicks in my demo, how? (7)

10-14-2014 05:29 PM #1 presfox (Member)
Want the cheapest clicks in my demo, how?

Hello,

For a little test i want to run i am looking for clicks that are as cheap as possible.

Targetted demo is older, male + female, not too computer savy, with a decent income.

The ads need to be 100% legit and whitehat, what kind of ads work best with this audience?

Stuff like "The 25 best .... "? Or click enticing stuff like "Read the secret on... " ?

Regards

10-14-2014 06:17 PM #2 jennatalia (AMC Alumnus)

Direct Mail

10-15-2014 03:13 PM #3 caurmen (Administrator)

For older female audiences, spend some time checking out the headlines on your local magazine stand in the "women's magazines" section. There's gold dust aplenty there - the successful, trashy mags tend to have amazing headline writers.

10-15-2014 05:19 PM #4 presfox (Member)

Dont know why this was moved from facebook, but im specifically looking for facebook ads / clicks.

Got any titles for magazines? Im not in the US and have a hard time googling for them

10-15-2014 08:17 PM #5 zeno (Administrator)

Well, getting the cheapest clicks is likely going to come from something viral/shareable.

Magazine lovers is a good start, and people who like BuzzWorthy, Upfeed, etc.

I have no idea what particular ads work best, but older less tech-savvy adults are usually suckers for sharing news articles, especially ones with extreme claims in the headlines.

Some audience insights from people who luck Buzz/Up, who are 30+ and have incomes of 75k+:

They seem to like a lot of 'personalities'.

Cosmo:

10-18-2014 04:11 PM #6 johnaff (AMC Alumnus)

Originally Posted by presfox

(sorry if this is too blunt...) Tap into their fear of dying. Expose their mortality.

10-21-2014 09:33 AM #7 caurmen (Administrator)

@johnaff - yep, that's a bloody powerful appeal. Not too blunt at all!

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