10 Campaigns (13)
Hello
New to mobile but have a few years in digital and direct response marketing. Do Local SEO, Paid Search, media buying email, mailing and Fb for clients and my own company.
Love learning new things but was always a little hesitant into getting into mobile because I thought too many variables and if I start I will be sucked into it. But the time is right. I am prepared for the rabbit hole.
The goal of this follow along is to get 10 mobile campaigns up and running.
From those 10 campaigns I want to improve on the system to launch and get to a stage where I can move on to learning how to optimise campaigns.
ie have one go to -50% ROI to start changing things
I have launched 4 since Friday
Been reading the forum, going through guides and follow alongs. Interesting and loads of great information so thank you.
I've found the follow alongs helpful as you can see where people are coming from and the hiccups they have and can relate to the frustrations.
Implementation is key and so its time to get down to doing.
Country Belgium
Offer payout $1.50
Used stock creative
+ 7 new ads
Setup DL 4 campaigns as adviced in this thread.
here are the creative stats
As this was my first mobile campaign on Decisive I don't really know what to expect.
I was suprised at how much traffic there is. And checking the Planner gives a great idea of what to expect.
Mistakes
Didn't run the whole $15 for each campaign
Creatives not different enough and angles mixed up. So not just one angle but 4-5.
Should put more thought into - why did I pick this offer?
Excuses
- cpc was high hardly any impressions bidding for so stopped campaigns
- Creatives - i'm not being creative.
- Angles - just stick to one?
Thoughts
- I kind of think that I want a lot of impressions even if I am not winning bids.
This comes from previous experience on other traffic sources. If possible I want to be testing on 10% of traffic available so that when something does take off I know there is scope to grow.
- Stock creatives still suck. It had the lowest ctr at 0.137%.
Actions
- Get designers to make half the ads for a different perspective and do the other half myself as I have the option and is the biggest time sink atm.
- I will stick to one angle.
- Run $15 on each one?
Still unsure on this. To me there is no traffic on some of the campaigns and so even spending $15 is difficult. I suppose it is a case of figuring out how to bid on Decisive to get more traffic. But as they show Bids can you not tell how much traffic is available?
The amount of bids you participate in is influenced by your budget (not much point in participating in 30 million bids if you have enough money to win 10,000) and if your account has <$50 budget - this results in throttling.
Angles are critical.
Whatever this offer is, I think you should flip your focus to testing as many angles as possible and fewer banners.
E.g. 10 angles and 3 banners each.
This is a better test every time compared to 3 angles and 10 banners each.
Angles angles angles! You have experience in direct response, so I'm sure you're aware that how you frame the offer - the benefits to the prospect - and the "what's in it for me?" question, has a huge impact on how well the marketing will do.
@zeno Thanks, will do that in todays campaign. Generally I take a couple of angles and build banners around each angle to see which gets more response then go on and build landers around those promising angles.
And just been playing around with bids to see the difference. Just learning the platform saw this --> Zeno's Post on Decisive
So keep balance over $50
Higher SmartCPM
But keeping my Daily Limit for testing
hi elephant,
I started my campaign on decisive just several days ago, I always don't take the cost into consideration, in order to get the data. but I think it's not good for me now, so I will be caution. maybe we can exchange our experience on decisive.
Realise I should have started follow along when I started rather than trying to back log these.
@tiger_haha I'm posting my first 10 campaigns up here to get feedback and exchange ideas. Feel free to ask any questions, add your own experiences in the thread or IM me.
-----
Camp 2
UK offer that I've been running on FB -> email
So I know that it does convert.
This actually tuned into 2 campaigns - 2 and 4
This first one I direct linked
Took angle that is working, stock creative and another angle.
Split this into iOS and Android as have offers for both
So 8 sub-campaigns all together
iOS app/mobile, app/wifi, site/mobile, site/wifi
Andr app/mobile, app/wifi, site/mobile, site/wifi
iOS
iOS Banners
And
And Banners
Mistakes
I cut these all before the $15 mark.
Excuses
Getting accustomed to click loss and a problem in the tracking somewhere.
660 - network
2853 - tracking -- measuring click twice (not sure why) but a reset for next campaign sliglty fixed this.
1494 - decisive
Something fishy going on so cut it to find the fix. Today (a couple of campaigns on) still having discrepencies in click numbers from tracker to network.
So this could be a number of reasons. So for next run of this I split test the networks and ran a landing page to see if could improve upon this. But that is campaign number 4 to come.
At this point stopped to see what the mess was all about.
Thoughts
UK prices as expected.
Can see ctr for each angle.
Should have upped bids to play with the system.
Questions
Should I have restarted this and run the full test budget?
If you sent that many clicks and didn't get a single conversions then I would say the angle is a bust.
What is the offer payout? $15 is a guideline remember, you don't necessarily need to follow it to the letter if your payout is really low or you already know the conversion metrics for a specific offer.
Make this a little shorter
Campaign 3
France Game
No conversions
Was only allowed on
Android - No Tablets - No Wifi
Conditions make targeting easier.
Campaign 4
was a revisit to the
UK campaign but I added a lander to test against the direct link.
Different days, but resulted in the same. Got an idea on
click through rates on lander.
Campaign 5
UK Game
No conversions
Campaign 6
Australian Dating
Huge cpc
No conversions
Campaign 7
US game
No conversions
Wanted to see what the big no no seems to be with hitting US campaigns.
Thoughts
- Should move to other countries however having said that next one is UK based.
- No conversions except on the campaigns I've already had success with on different mediums. Whether that is the norm, it seems to be my norm.
Reasons could be bad angles, bad offers, bad banners
Have contacted AMs to get list of high volume offers.
Just need to brainstorm better angles.
Brain power
Now up-to-date.
Is there anything you're doing the same every time? It's definitely worth taking the time as you pause each campaign to sit down and analyse what went right, what went wrong, and what you could do differently next time.
Was this all with the same traffic source?
How much did you spend on each campaign and how much data did this buy you?
Yes, all decisive.
Trying to run to your
Mobile Cookbook: The Appetiser
Realise that everyone has read the same starting
guide and are running similar or the same offers
on Decisive.
And as you mention
'the sheer speed of the Appetiser system makes it a good way to test new offers'
Since I'm new they are all new offers
I will move to another traffic source
but not wanting to give Decisive up yet as people
are successful with it? and it seems like a good
place to learn.
I want to get at least these 10 done on here.
Just setup Camp 8 and 9
This I've found is the best way to learn and get a feel for
a new traffic source.
Amounts vary depending on the offer and the restrictions
on the offer but trying to stick to the method.
Offers $.50 - 1.5
Budget 12-15 each campaign
But some combinations I can't spend enough or the cpc is high.
Apart from 1 campaign they have all been direct linked
the landing page was an offer that I know converts on desktop.
Is there a minimum amount of clicks that you would recommend
to run to an offer before pulling the plug?
Ideally you'd get quite a lot of clicks to an offer when testing but if the market costs are high - i.e. for that offer the associated banners perform terribly - or the traffic source costs are expensive due to geo/targeting, then you should consider killing off the approach your are using, of even the offer if the payout is what's prohibitive.
I know that's not a direct answer, but there are so many variables at play.
It could be that the offer would work fine if you could quadruple CTR, and some people might be able to do that. Or, it could be that your placements are way off and that's holding things back. This is why we test multiple banners and angles - so that we can get a broader view of what is and isn't going to work with a certain offer.
Campaign 8 did nothing for me
Campaign 9 I saw some conversions
For a very common virus scanner
All conversions bar 1 from wifi
and 6 in one particular hour of the day.
Will keep running to get more data.
Have set up last campaign
today.
Home > Mobile > Follow-along Campaigns