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How would you analyse different landers with visits? (6)

10-14-2014 12:56 AM #1 TheComedian (Member)
How would you analyse different landers with visits?

Hello Stackers,

I'm running mobile so I thought this might be the section for this question, if not, my apologies for it.

I'm running traffic for a while to an offer, but at this moment I've been switching different landers in and out for the past 2 weeks, I know that I might be doing something wrong, I feel that I might be being impatient and not letting the data "grow" to have better undertsanding of it.

let me aid with an image:

this is the complete data for my campaign in Voluum, and it has all the landers that I've been running on it, some are not active at the moment, some have just a few days running, I would like to know how could I have a better understanding of really which LP are the ones working, because some of them don't have great ROI, but the ones who do for example don't have a lot of data, so it might be not enough, and also, I don't really know which value would be the CTR from the lander to the conversion itself (the column CTR in Voluum shows the CTR between visits and clicks, right? I need to know the ratio between visits and conversions I think).

anyway, I'm not really sure if what I should do is to take some action using the data I have, or now that I have a lot of LP "start fresh" and split them all during some time and then decide.

Thank you all in advance for taking the time to read me.

Gastón.

10-14-2014 02:01 AM #2 zeno (Administrator)

Is this all for one specific campaign?

The column you should be looking at is EPV - earnings per view.

Comparing EPV to your effective CPC at your traffic source and bam, you have a profitability metric.

Sort by EPV and take the top 4 in this case.

With the one that has the most volume, drill down into it's stats specifically and see how specific placements/other variables are doing, then cross reference with your other campaigns that have 10+ conversions and see if there is a similar trend amongst the results.

Optimise your traffic accordingly, then look at the data for the 4 top landers from when you optimised the traffic (start time) up until current time (so get a few more days of data).

10-15-2014 03:00 PM #3 caurmen (Administrator)

To add to what Zeno's said - if the data on your landers is all from different times of day and week, I'd strongly recommend getting some more data with all vaguely promising landers running against each other at the same time. It's the only real way to tell what lander works best.

Otherwise, if Lander A ran on Monday and Lander B ran on Tuesday, you can't tell if the winning lander won because of the lander content or the day of the week!

10-16-2014 04:07 PM #4 TheComedian (Member)

I understand, so the landers should run all days of week, should I then activate all of them now and see how they behave better? during a week at least? or should I only use the ones with higher EPV?

10-16-2014 05:11 PM #5 TheComedian (Member)

Also, in reply to Zeno, yes, is for one campaign, I have different landers for it. I have activated all landers now and I'll let it run for a whole week and then I'll post my results for it, then I'll start trimming, (I'm already filtering for OS.) the campaign is from ZeroPark

10-17-2014 06:38 PM #6 caurmen (Administrator)

I'd recommend starting by reactivating the four that had double figure conversions, and run them against each other in a genuine split-test.

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