Coreg on Facebook - $x,xxx/day (15)
Okay this is one of the campaigns I really enjoyed working on. Back when Coreg was big I decided I should try my hand at it. I was mostly running offers on Facebook at the time, so I decided running Coreg on FB would be my best bet.
So here's how I went about it:
1) I picked out a few brands that had decent following on Facebook:
2) I built separate campaigns for each of the brands that I worked on. My angle was to run a contest and ask users to sign up in order to win a $500 coupon. They had to enter their name, phone number, email address and then I'd take them through Gametheory's coreg path where I showed them 2 offers. Then took them to a page where they can enter their shipping address and confirm all their details. I randomly picked a winner out of all of the entries in a month, and went to the brand's website and ordered a $500 gift card with the winner's shipping address 
An example of the contest flow I used:
3) I had a disclaimer on every page clearly mentioning the site is in no way affiliated with the brand and its a third party contest. And I listed down all the rules of the contest in my terms & conditions.
4) Once I nailed the angle and the elements in my funnel, it was easy to replicate this across multiple brands:
5) I kept my ads simple:
Headline: Do you love Tim Hortons?
Description: Click "Like"if you love Tim Hortons.
I tested at least 3 images in each of the below categories for each brand:
Logo variations
Brand outlets
Funny pictures related to the brand
Some of my top CTR ads:
6) 2-3 out of 5 campaigns I tested ended up being profitable. Here's how I made sure that happened:
- I asked Gametheory to use a custom image for every one of my campaigns. I passed this image to them dynamically through their URL. So if the user is signing up for a Jack Daniel's contest, he would see a Jack Daniel's gift card in the coreg path.
- I had a specific system for picking images and building landers. I learned that to scale, you need to simplify things and build templates you can use over and over again.
- I targeted people who are already following a brand and showed them ads asking if they loved the brand. I did not sell them anything in the ad, so CTRs were high. The only purpose of the ad is to get users to like my contest page.
- This for me is the most exciting part: Instead of creating a fan page on Facebook, I turned my landing pages into Fan pages using FB's open graph meta tags.
- This allowed me to post updates and keep my users engaged once I got them to like my page. Another advantage of advertising a URL with FB's open graph tags is the tiny like button that Facebook shows right in the ad. The user didn't have to click through, so CTRs for profitable campaigns were around 0.80-1%. It was easy to get the CPCs down because of this.
- I had an exit pop in my path, so if a user tried to hit the back/close button he would get a prompt telling him he's missing out on a possible prize that's just a minute's effort away.
- I kept the status updates coming. I made sure I posted at least twice every day. The posts got a decent amount of shares which was nice - free traffic drove the overall CPC further down. Here's an example:
- An average FB user has hundreds of friends. People share similar interests with their friends, that's why they're friends. So once I got a decent number of people to like my page, I started targeting friends of connections as well. Like I assumed, it did very well. I totally recommend testing this targeting option whenever you can since it can really blow up your reach. Let's say 10,000 people like your page and they have 200 friends each on average, your reach suddenly goes into the millions.
Some interesting tidbits:
1) I was collecting the email addresses, phone numbers, etc in a csv file that sat on my server (using a piece of code I found on STM). I never bothered to send them emails...don't know why.
2) The ROI was pretty high for some of the campaigns. The worst one had 50% ROI and best one had 400% ROI
3) I got a DMCA take down notice from one of the brands. That was the campaign that had 400% ROI lol.
4) I never used a cloaker when running these campaigns. Facebook saw my ads and my contest LPs and didn't bother to go through the funnel.
5) I found this "Click like if you love X" angle in a $7 Warrior forum ebook. Good ideas come from the strangest places, so always grasp whatever information you can find. It might come in handy some day
Hope this helped spark some new ideas.
Good night to all of you lovely STM people! Thanks for reading till the end!
Did you place the exit pop at the very end - or was it active throughout?
I would have thought that would cause friction with FB if they saw it when leaving the lander that they checked.
Nice work on using OG Meta tags to your advantage, they are useful and perfect if users copy/paste your actual contest lander to share it (since FB will honour the title/desc/image etc. that your page has set in its tags).
Those were the days. GT was great even though it was 30%+ shave. I was doing $xx,xxx per day then with ipad 2 shit. All of this is still possible though with your own custom paths and incentive offers. I'll probably get this going again.
I miss these days so much. Great post! For me character quizzes did amazing, eventually scaled into the prize angles as RPU's started to take hits.
Originally Posted by zeno
They didn't bother to check.
I found this "Click like if you love X" angle in a $7 Warrior forum ebook.
Pretty sure I got the same ebook, made that $7.00 back and a bit more.Fun Times.
Awesome stuff, coreg+facebook was my main thing for a long time ha.. I didn't think you were able to do anything in relation to alcohol/tobacco/guns/adult content with gametheory though?
Originally Posted by faesthetic
Originally Posted by lifetweak
Damn miss the coreg days so much.
GT / Fluent / SilverPath were doing insane numbers back then.
However things change fast in this industry, have to adapt or die.
Awesome Case Study. Just found Coreg means Co-Registration. But hey tell me, I Googled but What is this GameTheory? Is this some STM Member or Some CPA Network?
Originally Posted by aimisaudi
Or you revive a years old thread.
Co-reg is completely dead. Gametheory and SP no longer exist (SP became Mundo, not sure what happened to GT)
Great read...
@lifetweak - What was that book on WSO called?
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