The 22 IMMUTABLE LAWS of MARKETING (2)

10-13-2014 06:51 PM #1 cmdeal (Veteran Member)
The 22 IMMUTABLE LAWS of MARKETING

1) The Law of Leadership: It is better to be first than be better

2) The Law of the Category: If you can’t be the first in a category, set up a new category that you can be first in

3) The Law of the Mind: It’s better to be first in the mind than to be first in the marketplace

4) The Law of Perception: marketing is not a battle of products, it’s a battle of perceptions

5) The Law of Focus: The most powerful concept in marketing is owning a word in the prospect’s mind

6) The Law of Exclusivity: Two companies cannot own the same word in the prospect’s mind

7) The Law of the Ladder: The strategy to use depends on which rung you occupy on the ladder

8) The Law of Duality: In the long run, every market becomes a two horse race

9) The Law of the Opposite: If you’re shooting for second place, your strategy is determined by the leader

10) The Law of Division: Over time, a category will divide and become two or more categories

11) The Law of Perspective: Marketing effects take place over an extended period of time

12) The Law of Line Extension: There’s an irresistible pressure to extend the equity of the brand

13) The Law of Sacrifice: You have to give up something in order to get something

14) The Law of Attributes: For every attribute there is an opposite, effective attribute

15) The Law of Candor: When you admit a negative, the prospect will give you a positive

16) The Law of Singularity: In each situation, only one move will produce substantial results

17) The Law of Unpredictability: Unless you write your competitor’s plans, you can’t predict the future

18) The Law of Success: Success often leads to arrogance, and arrogance to failure

19) The Law of Failure: Failure is to be expected and accepted

20) The Law of Hype: The situation is often the opposite of the way it appears in the press

21) The Law of Acceleration: Successful programs are not built on fads, they are built on trends

22) The Law of Resources: Without adequate funding an idea won’t get off the ground

10-15-2014 02:41 PM #2 caurmen (Administrator)