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What elements are most likely to effect your ROI? (5)

10-13-2014 05:19 AM #1 sanjeevan (Member)
What elements are most likely to effect your ROI?

Hey Guys,

Had a question to put out the community and curious to hear the feedback.

When optimizing a campaign there are so many elements that can be tested (angles, ad copy, headlines, buttons, images, creative styles, landing page styles, ad dimensions, etc)

My question is there are so many elements at play, how do you prioritize them in terms of going down a list of most important to least important elements to test.

Do most affiliates start on testing the 3-4 most likely elements to effect ROI? If so what are those elements to test first.

I am trying to nail down a systematic procedure for approaching all my campaigns by prioritizing the most likely elements to return ROI. This is mainly to avoid messing with small elements that may have little to no effect when I should be testing more important elements. I just found myself and other affiliates are all over the place testing random elements with truly no logic behind it, so i'm curious to hear how the big boys do it and if there is a more streamlined approach i'm not implementing.

Look forward to your feedback guys!

Cheers,

Sanjeevan.

10-13-2014 11:39 AM #2 caurmen (Administrator)

Angle, traffic source (and targeting) and offer are the biggest factors in the success of a campaign, hands down.

After that, it varies. Ad and lander copy, headlines, CTAs, images are probably the key elements most of the time. Lander design makes a big difference if it's a big change, but not so much if it's a small one like font or colours. Honourable exception here: lander background colour on mobile makes a huge difference.

10-13-2014 01:00 PM #3 vitalis (AMC Alumnus)

Quote Originally Posted by caurmen View Post
Honourable exception here: lander background colour on mobile makes a huge difference.
Interesting!
Mind to share what works best for you?

10-13-2014 01:38 PM #4 iAmAttila (Veteran Member)

placement.. if you are advertising on the wrong placement you might never get a single conversion
but if you find the best placement it might make your ROI explode

10-13-2014 02:36 PM #5 caurmen (Administrator)

@vitalis - depends on the lander, audience, etc. I originally got that tip from bbrock32 - I've been doing some multivariate testing recently incorporating it. The swing in lander CTR, in particular, from background colour can be pretty startling.

@iamattila - absolutely. Can't be overestimated.

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