Hey, question for you guys. With POF's laser targeting options, what's a good conversion rate that I should use to assess my campaigns, while promoting mostly SOI dating offers? For example I know that anything above .2% for ad CTR is pretty decent, anything above .4% is damn solid. For Landing Page CTR, I've kind of gauged that anything over 50% is pretty good. But for offers, my highest CVR in a day has been like 4-5%.. but is this what I should expect if that offers conversion rate listed on the Affiliate Network is around 4-5%? Because I'm at a bit of a crossroads when I read my POF stats and it says "60% ROI = 2.00 profit." If I was on Mobile or FB or something, once I hit that that 60% ROI, I could just up the volume like crazy and turn it into 200 dollars profit, right? Wit POF, it seems like the only way to make good money is to have Conversion Rates around 15-20%. I'm not going to duplicate a 2.00 profit 50 times to reach my 100 dollar a day goal lol.
There's no right answer as there's just too many factors. I've had CVR rates as high as 19% and as low as 3-4% and still be profitable. I will say that your angle has a big influence on CVR. The tighter you target the higher the CVR but the lower the volume. Same goes for broad angles if you have a good payout and a killer ad CTR you can run profitable campaigns with a really low CVR
Focus on EPC and don't worry about CVR. EPC is all that really matters
Ok thanks, I guess then my question would be.. How much should I expect to make per campaign? I'm just trying to gauge a campaigns "success." Because the targeting kills the volume and I'll spent 10 bucks, earn 12, and not really be able to scale much like with higher traffic sources.