Hi All,
Just started the new challenge of generating Business Leads on Facebook Mobile via News Feed and selling them offline to independent professional service business ownes (Doctors, Lawyers, Contractors, Real Estate brokers).
1. Create a FB Fan Page - done but only for one business type
2. Create Mobile Landing Page - trying to find a good mobile landing page development tool that can leverage in phone features like Click to text, click to email but not having much luck. I've read that users don't want to manually enter their name, phone number, email into a form on a mobile phone so I'm trying to find a tool that has these features to pull into a landing page. Any suggestions would be very appreciated.
3. Create campaign using Power Editor. Will take this on once the mobile landing page is done. Purchased a Facebook advertising course and it mentioned that mobile clicks are very cheap ($0.05 - $0.30) per click in the U.S. and even cheaper outside of the U.S. Hoping that someone can verify how much a competitive price would be for a mobile click.
Will also do some filtering by Age group to focus on the right target market.
4. Mobile Tracking - Not sure yet, FB mobile pixel? Need to research a bit more.
Let's see how it goes.
Thanks very much,
Ather
You're off to a good start (except for the paying for a FB course!).
I'm not sure about the click-to-call functionalities.
Mobile clicks are cheaper than desktop ceteris paribus but usually involve a higher % of clicks going to social actions, which is why oCPM can work well as an alternative to CPC.
We can't tell you how much your clicks will cost because it entirely depends on the demographic/audience you target. Anywhere between $0.01 and $1.00 in the US, easily!
For tracking, you don't need something specific for mobile - just a good tracking system. If you don't yet have a server I'd recommend using
Definitely use FB's mobile pixel if possible since this will allow you to use oCPM properly, which would be wise if you are going broad and targeting high value/LTV users.
ZENO had a very detailed reply.
As a newer here, I’d like to share my view, your comments and directions are welcome.
1.FB the FAN PAGE don’t limit the type of advertising strictly, as long as they comply with the
Rules on face book.
2.LP have no shortcuts , and some rogue plug-in does not conform to the rules of FB. Be concerned about the psychological of customers,then to optimize the LP and improve the LP's professional and authoritative,it’s helpful to obtain the customer's trust for improving the CR.
3You may have not large data to analyze on bid mode. For cpc, $0.01may be very high.Improve ctr of the banner is helpful to reduce the price of cpc.segments of the target population is obvious in different regions , and the price*will be different.So you need to test your cpc price in real action, it is a process that lower your cost to a acceptable arrange on the basis of minimizing loss of display. Of course you can also use poweredit to choose the age of the target crowds, in fact, FB have an accurate customer classification,It can even push the ads according to the interest of customers.
3, about the pixel, you don’t need to pay much attention .I think that you should have a sensitivity on prices at first.
Thanks very much for the great feedback Zeno and tiger_haha. Will work on implementing the feedback and report back soon.
Cheers,
Ather
Cool follow-along. Which geo are you focusing on? Any initial results?