Home > Paid Traffic Sources > Search / PPC (Adwords, Bing, etc.)

---

Does anyone run ads on the Google Display Network? (24)

---

This forum seems dead compared to FB and Mobile.

Are there resources available here for a noob? I don't see any stickies.

---

Many affiliates have moved away from Google traffic due to the required amount of bullshit tolerance.

I ran my first mobile app advert on GDN a few weeks ago, spent $20 and they banned my account for a) promo code abuse, b) billing source not being able to be verified, c) security reasons.

It was on my main business Google account, MCC setup, never used a promo code, billing source was charged and authorised just fine. Contacted support and got 3 template response emails so just walked away.

Anyway, you can do a lot of desktop/mobile advertising on GDN, but I get the feeling that many people don't want to sharehow they are being successful (since many will be battling the Google hate machine and will technically be using non-compliant tactics), they are running white hat and sensitive campaigns that are not appropriate to share here, or they are just avoiding Google and accessing their inventory through DSPs instead.

---

We do quite a bit on GDN.

---

I've been running adwords since 2004 and am currently spending around $1.5 Million per year with adwords. (Mainly GDN) What do you want to know?

---

What I'd like to know is - with $1.5m annual spend does the Google bullshit stop or at least reduce?

i.e. Do they still ban your accounts for no reason & refuse to communicate so it's just part of the game to have an account farm, or

Do they start 'trusting' you to the point where you can have a adult dialogue & not get banned all the time?

---

so far as I know Google doesn't give a damn even if you spend millions on their platform when it comes to violations in some form or the other. A couple of years back it had suspended AppNexus's account at a time when they were easily spending millions in weeks if not in days.

---

$1.5 million a year is nothing to Google.

It literally is virtually nothing.

It is 0.00001875 of their annual revenues.

---

Hi visitorstoleads,
Thanks for offering your expertise. I have a question about scaling campaigns in adwords. I have a few profitable search campaigns, but only at low bids, like under a dollar. I have about 12k keywords in each campaign.
How can a scale without raising my bids? Improve QS? better ad targeting? expand to display network? i'm already running them on bing.
thanks!

---

Improve QS? Yes
better ad targeting? Yes
expand to display network? Yes but usually at MUCH lower bids

You can also create better copy and bid on more terms and use the various modifiers to specify.

---

Thanks cmdeal!
I don't know how you have the time to reply to strangers on forums and also run an agency. Running my few campaigns is taking all my time. Lots of room for improvement!

By modifier, you mean exact, phrase, broad?
Do you find that using exact match helps lower your bids ?

---

$1.5 per year isn't much when you look at their overall revenue. However, it will get you an account manager and make sure that a lot of little problems go away.

---

I agree with all of this. Better QS will help you to scale more as will better targeting and display network expansion. Another thing is this...On the campaign settings do you have it set for standard or advanced delivery? That can make a huge difference if you are set to standard. Standard just delivers ads to fit your budget. Advanced delivers ads as fast as possible without regards to your budget.

Another thing is you can look into cross marketing them. I call it peanut butter and jelly ads. Try to come up with things that go together. For instance, let's say you are selling power amplifiers for high quality audio. What are other uses where you can think of people that might need a power amplifier? People buying speakers, buying mixing boards, etc. If you hadn't done cross marketing with your keywords like that it could also be something you could try.

Just a few suggestions.

---

Usually when I hear experts use the term modifier that's what they are referring to. I'll let him speak to that though.

As far as exact match goes, I find that it can increase your bids but also increase conversions. It can increase bids because the guys who are good at it bid on that since it's super targeted usually to after that exact phrase that's converting. So, generally more competition. Also, more reward though.

What is your average conversion rate? You can usually do some work on your funnel and pages and get more out of your traffic as well. That's a quick and easy way to scale without adding more traffic. Get more out of what you are spending.

---

Thanks alot visitorstoleads.
conversion rate is about 20% but that's click to call. so definitely lots of room for improvement with better ad copy and keyword targeting.

---

This is my experience too, all it took to get an account manager was for me to spend about $30k in a month with them. The manager then helped me with banner approvals, re-requested human approval on a couple of rejected creatives and got them approved, he helped me to get switched to net-30 invoice billing and a couple more minor things. He also gave me his cellphone number and helped me to clarify a few things over the phone as needed. I dont say it gave me any special status or what not, but it certainly helps when you spend a significant amount with them, just like it does with any other network.

---

Question for adwords guys:

1. Would changing from Standard to Advanced delivery get me more traffic for same budget and cpc bidding on display network? A lot of time happens to me that few days my budget gets spend 100% then slowly it starts dieing spending less and less each day

---

Setting it to Accelerated will make the campaign spend as much as possible during the day, instead of pacing out the campaign. So depending on your campaign performance and impression volume it'll either make no difference or make you spend more.

---

Maybe to clarify even further...Most niches have busy days on Sunday and Monday. Then, the rest of the week the traffic gets slower and slower through Friday. It will pick up on Saturday then explode again on Sunday. That is a standard trend. Nothing to worry about. As far as switching to advanced goes...like flyingcake mentioned. It will increase the speed at which your ads are showing. So, let's say your budget is set to $1,000 per day. On standard delivery your ads will show at a rate so that you will not spend more than $1,000 per day. But, what if there is a potential to spend $8,000 per day. If you run your ads at advanced delivery they will show as often as possible without regards to your budget. So, if there is a chance at much more traffic you will spend that $1,000 early in the day. You'll have to push your budget higher to keep up.

Does that make sense?

---

Well I kinda want more traffic for current bid and sometimes doesn't even spend the 1000$ budget even If I target very broad like Age only. So you are saying that If I choose advanced it might get me more traffic and go over that 1000$ for same bids, so this would not be bad then if this is how it works?

---

Hey fellas,

I'm the one who started this thread when I was failing with POF.

Well, I stuck with POF and have a decent campaign going there.

Is it possible to take a dating campaign from POF to GDN? Will they approve dating ads that go to landers? Or would I have to use black hat tricks like with FB? I don't think Adwords allows aff links but maybe GDN. My AM tells me that other affiliates are using Google search and display for this offer.

Thanks a lot for any advice you can give.

---

i don't think adwords can be use for dating..

---

yup, ditto.

---

I am an Ex-Googler - worked on AdWords and GDN approvals and other teams until 2010. Lots have changed now - but many principles in their functioning ie. policy, process, compliance, work-arounds, communication etc remains the same, as updated by the Alumni colleagues.

To answer the question above, technically Google doesnt prohibit usage of affiliate links - what they however do is prevent multiple instances of the same LP variants within the same auction. So if your ad is approved (That is complies with other policies like Family Safe, LP etc.) the highest ad rank is chosen for serving. Most often these would belong to those of direct advertisers - not ad hoc affiliate LPs.

In short, direct linking could lead to disapproval - A rich LP with loads of extra information other than just collecting personal information has a better chance of being approved. (As info harvesting violates Google policies).

Also, there are no hard and fast rules for being assigned an AM - I have been an AM for small (But very promising) businesses doing less than $5K a month. Of course, if you are a business doing more than a $100,000/month you will most likely be assigned a Relationship Manager, who might visit you at your office once a quarter. This also depends on what market you are in.

Happy to answer any questions.

---

You moved away from Google?

Ow my god

---

Home > Paid Traffic Sources > Search / PPC (Adwords, Bing, etc.)