Does Facebook throttle traffic to domains? (8)
Any thoughts on this?
While running FB ads to a compliant page & domain that I own from my personal legit FB ad account (using oCPM on newsfeed ads and getting decent CTR's), FB has started throttling the traffic on that account for some reason I can't discern. I can't tell if it's occurring because of my account or the domain (it doesn't have a negative MyWot rating).
I'm considering running from another account. Do you feel that FB might follow that domain, and throttle traffic on any account that sends traffic to that same domain? If so, I'll move everything to a new domain, but don't know if that's over-kill on my part. Any thoughts?
What type of ads are you running, and how much are you spending daily relative to your account limit?
It's a newsfeed ad, and my daily spend is about $200 of a $750 Billing Threshold / $10,000 Total Account Spend.
I've started testing other ads (Newsfeed, RHC & Mobile) since my 1st post, and FB's sending traffic now to those new ads. Those ads are on a different domain than the newsfeed ad that FB is still throttling.
That newsfeed ad (and domain) was doing extremely well (8 conversions in 2 days, giving approx. 1000% ROI on a very high payout offer). It's like they knew I had a winner, and shut it off. The new ads and domain aren't performing nearly as well.
That ad has a high CTR of about 5.9%, which is higher than the new ads (and domain) that FB's sending traffic to. The frequency for that ad is 1.14. And I haven't run anything shady on that domain.
It also seems that there's something messed up with the frequency reporting... the average for all my ads (from all placements) is >3, but none of the individual ads are greater than 1.9 and most are lower.
FB's reporting can be whacky sometimes.
I assume these ads aren't in a grey vertical then e.g. diet?
I don't think FB throttles ads like that. unless perhaps they sandbox you for suspicious behaviour.
How/what are you bidding? My usual response to getting no traffic is 'bid higher'.
I feel like I've seen that kind of throttling before. If it was me I would definitely move it to a new domain before trying another account.
Originally Posted by radiosurf
Did you experience the same pattern of a traffic burst every 5 hours? If so, were you able to find any way to fix it? My solution has been setting up a number of different accounts, but they keep going down. I will try setting up a new domain and seeing how things happen.
Also, do you recommend I setup my accounts internationally, or in the US?
I have have EXACT same thing
i run 840am to 8pm est mainly ocpm (i cant run 24 hours as my campaigns are 80 percent calls)
starting in early september (around time of adset and campaign objective changes)
my account used to spend 4k per page on the dot for 8 months
Since the change 2 out of 3 pages do the following
500 bucks out of the gate
5 dollars an hour until 3 est and then 800
5 dolars and hour until 720 est and it spends 1k until 8
My thoughts (humbly bc I am not a pro, but I have been dealing with this for a month)
They dont like my 'Grey" vertical -- but why not just ban me and put me out of my misery
algo glitch- new adsets or advent of dayparting has negatively affected access to my audiences
my vertical has been burning up newsfeed real estate.. as a result CTRs are dying fast and engagament is down and FB doesnt love us as much
Since we arent as favorable im only getting access when there are plenty of seats and when the music stops (people on FB lowers) i dont have a chair
Since its time related and seems to give traffic when a lot of people are online I think its 2nd class citizen time for me when less people are on FB
I think its vertical related bc every objective, likes, engagement etc is all halted
Please let me know if you see any problems, loopholes or additions to my theory or share your own so I/ we may rectify this
What if you try completely different vertical on that account with the same domain? Vs. new vertical + new domain.. Thats what I would do to figure it out.
At the same time I would try to figure out a cleaner way of doing what you're doing. Get an opt-in.. Re-shape the front-end completely to avoid ban/throttling. There's always a way.
Get new account(s). Be 2 steps ahead. You know FB isn't easy. You know you're fighting the battle against 100's competitors, if not more. Test, and test some more!
How grey is the vertical though?.. Would it be possible to get a new account with a toned-down version of the offer and get a rep to tell you what's wrong?
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