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Huge ClickLoss -67% of Clicks Lost (9)

10-09-2014 08:49 PM #1 ilawal (Member)
Huge ClickLoss -67% of Clicks Lost

I ran a test campaign on Adult-Mobile and I find a huge discrepancy between clicks reported in TJ- 9,040 and Clicks reported in my affiliate Network Account: 3,465

That is a click loss of 5,575- 61.67%

I used A Dedicated Server and CPVLab for Tracking initially, I switched to Voluum with No change.

Trafficjunky Screenshot: https://www.dropbox.com/s/ewavxnr296...eport.png?dl=0

Affiliate Network Screenshot: https://www.dropbox.com/s/0hvi0nplpd...eport.png?dl=0

What do I do to reduce this Massive Loss ?

10-10-2014 12:23 AM #2 zeno (Administrator)

Mobile or desktop?

First thing I would do is check the click report and include dupes. It's easy to get fooled when lots of traffic is repeated or comes from IPs that aggregate users.

For mobile it wouldn't be a shock for <50% of the IPs to be unique - there's only so many cell carrier gateways.

10-10-2014 02:21 AM #3 ilawal (Member)

Zeno..Thanks for your response.

It is mobile and The clicks includes duplicates.

Am just confused...Is this normal?

Lastly for mobile what is a reasonable click loss?

10-10-2014 02:48 AM #4 zeno (Administrator)

Are you sure?

You'll need to go to click report > include duplicate clicks to see these.

The stats in the creative summary and everywhere else do not include duplicates (different to bot traffic).

10-10-2014 05:27 AM #5 ilawal (Member)

I understand what you are saying Zeno....I did that already.

What can be wrong?

10-10-2014 09:22 AM #6 zeno (Administrator)

Oh, what is the click count at CPV Lab? That's a missing rather important piece of data!

10-11-2014 12:56 AM #7 ilawal (Member)

Thanks Zeno...The click count on CPV Lab is 7,954.

What can be wrong?

10-11-2014 08:08 AM #8 zeno (Administrator)

Hmm what country is this?

That level of click loss is massive but wouldn't surprise me if it were mobile users in Zimbabwe with the affiliate network server in the US - though in this case that would mean your dedicated is doing a lot better.

Try loading the aff link through a mobile device to check for errors or things like multiple JS redirects/meta refreshes that bog things down.

In the end, its probably due to the affiliate network and/or the way the link is set up, so I would just ditch them in that scenario.

10-11-2014 07:38 PM #9 ilawal (Member)

Thanks Zeno..The country is Australia.

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