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Didadel's Mobile Cookbook Walkthrough (9)

10-09-2014 12:49 PM #1 Didadel (Member)
Didadel's Mobile Cookbook Walkthrough

I tried this once before and didn't stick to it, so I am giving it another another go.

Just a noted- I know the instructions says to pick a lower payout offer from a non-us country, but I wanted to see if I could convert this one...

The Offer: [WAP] Battery Saver PRO – 1 Click – IT (Offer converts on 1click confirm)
Network: F5
Payout: 6.80
Country: Italy

Ad group 1
Translation (rough)
Want to live longer?
So does your battery
Extend your battery now!
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Ad group 2
Translation (rough)
Stop Missing Texts from friends
When Your Phone Dies
Get More out of your battery!
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Ad group 3
Translation (rough)
Worried your cellphone will die?
Do not fear anymore
Extend your battery life now!
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Ad group 4
Translation (rough)
Make your friends jealous
With a longer battery!
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Stats:

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Campaign has been running for about a day and it seems that I am getting clicks so far, but no conversions. I have started to pause a few apps as recommended such as Grindr as to help save my budget.

My understanding is that I need to let this thing run for a few days and see what happens. Before I get to that point, wanted to reach out to everyone and see if there are any glaring issues so far?

Thanks!
Dan

10-09-2014 01:51 PM #2 Didadel (Member)

Dumb mistake- Just realized that this offer requires the user to enter their phone number and subscribe...I would probably need a lander in this case...

Trying to see if there is a similar Italian offer that is CPI instead for a lower payout... thoughts?

10-09-2014 02:00 PM #3 itshappening (Member)

It's a good offer. I suggest:
1. Get a (aggressive) lander. "Battery draining too fast/Update your <brand> battery! Enter your phone number to receive the update.
2. Make aggressive banners that look like system messages
3. Dont tell anyone
4. ???
5. Profit

Also pro tip: Run on all OS's, including Feature phones

10-09-2014 02:39 PM #4 caurmen (Administrator)

Yep, if you're looking to run a direct-linked campaign you'll probably need an easier-to-convert offer.

In terms of other issues with the campaign setup - I'd always recommend running a bot test on the traffic you're getting to eliminate bot-ridden placements (see http://stmforum.com/forum/showthread...367#post180367 ), and I'd recommend more variation in your banner design. Your banner designs are very similar, simply with different colors: I'd recommend varying more widely than that.

Good luck, and looking forward to your next results!

10-11-2014 07:57 AM #5 zeno (Administrator)

STM really has so many people from all over the globe.

When people post creatives, they virtually always get called out if their language isn't up to snuff :-)

It's a great service really!

10-14-2014 12:29 AM #6 Didadel (Member)

Quote Originally Posted by itshappening View Post
It's a good offer. I suggest:
1. Get a (aggressive) lander. "Battery draining too fast/Update your <brand> battery! Enter your phone number to receive the update.
2. Make aggressive banners that look like system messages
3. Dont tell anyone
4. ???
5. Profit

Also pro tip: Run on all OS's, including Feature phones
Thanks itshappening... 2 questions:

1. The offer is for Android, so I don't think I could run on all OS's...unless I am misunderstanding?
2. The lander that comes with the offer appears to be aggressive, I think it basically says "click here now to install"...I don't know if I should add an additional page and even if I did how I would further sell the user...do you think I would still have success if I left it out and ran it direct? providing I change the banners to reflect your suggestions?

thanks man!

10-15-2014 03:02 PM #7 caurmen (Administrator)

If the offer's for Android, you can only run it for Android, you're correct.

An "aggressive" lander doesn't just mean that it tells people to install - it means that it provides them with a very, very strong reason why they'd want to. That's what your additional page should do.

Why would someone WANT to install this app?

More than that - why should it be so important to them that they have to stop everything and do it right now?

11-20-2014 07:49 PM #8 Didadel (Member)

Quote Originally Posted by caurmen View Post
If the offer's for Android, you can only run it for Android, you're correct.

An "aggressive" lander doesn't just mean that it tells people to install - it means that it provides them with a very, very strong reason why they'd want to. That's what your additional page should do.

Why would someone WANT to install this app?

More than that - why should it be so important to them that they have to stop everything and do it right now?
So you are saying use a landing page that is aggressive and calls for immediate action...which makes sense, but for an offer like "increase your batter" I'm having trouble coming up with ways to create that urgency...

If it were a "virus scan" app, it is a little easier...For batteries, I think that's my struggle at this point... maybe something like "Free app download for the next 7 minutes"?

11-20-2014 08:45 PM #9 keepthecar (Member)

Quote Originally Posted by Didadel View Post
Dumb mistake- Just realized that this offer requires the user to enter their phone number and subscribe...I would probably need a lander in this case...

Trying to see if there is a similar Italian offer that is CPI instead for a lower payout... thoughts?
It should have a click flow if it is called "[WAP] Battery Saver PRO – 1 Click – IT (Offer converts on 1click confirm)". This typically only works on 3G, ask your AM for details or possible screenshots of the click flow. It would be handy to know on which operator it converts on 3G to save yourself some testing $$.

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