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Good Examples of Angles (9)

10-06-2014 04:20 PM #1 Didadel (Member)
Good Examples of Angles

So I have been trying to find success through the Mobile Cookbook method and wanted to see if I am approaching angles correctly through an example:

Example offer is a mobile sweepstakes to win a car and the angles I am considering are:

1. Live a life of luxury
2. Make your friends jealous
3. Find new confidence
4. Upgrade your social class!
5. Get any (guy/girl) you want
6. Tired of never getting any breaks?

Those were just some I came up with real quick...Wanted to see if I am at least heading in the right direction?

Thanks for any advice you all can provide!

10-06-2014 05:04 PM #2 zeno (Administrator)

Looks good man.

Just think about the primal things that humans tend to desire and typical copywriting tactics.

E.g. people want health (win stuff = less stress = happy), wealth (obvious) and entertainment (depends on the sweeps prizes I guess).

Desire to follow others (everyone else has an iPhone, why don't you?), social approval, scarcity and loss-aversion (limited time, you'll kick yourself for missing this), reciprocity (win this and you could give it to someone you care about).

Enjoyment of life, freedom from fear/pain/danger and financial freedom, sexual companionship, superiority over peers, convenience (is the product going to be really useful in everyday life?) -- there literally is no end to how many angles you can make that leverage the typical desires people have.

10-06-2014 07:23 PM #3 Didadel (Member)

Thanks Zeno!

10-06-2014 09:29 PM #4 deondup (Member)

One of the most important things to consider in sweeps is that it has to be BELIEVABLE.

Why would someone give away a car?

The better you can address that question the more success you will have.

10-06-2014 11:16 PM #5 maynzie (Moderator)

One of the most important things to consider in sweeps is that it has to be BELIEVABLE.
Perfection, with sweeps you really want to engage the user. That's why making them feel as though they have actually done something to win, works extremely well. Quizzes, Surveys, with not stupidly easy questions but a little more engaging.

For example having a mystery image and asking what is this?

(But make all answers still win )

10-07-2014 12:48 PM #6 Didadel (Member)

Thanks Guys! great info

10-07-2014 01:12 PM #7 cmdeal (Veteran Member)

Start from the bottom of Maslow's hierarchy of needs and go up from there as high as you think the audience and the product you are marketing can support. Then map this against specific customer segments in order to create very targeted angles for each audience.

10-07-2014 04:54 PM #8 Didadel (Member)

Quote Originally Posted by deondup View Post
One of the most important things to consider in sweeps is that it has to be BELIEVABLE.

Why would someone give away a car?

The better you can address that question the more success you will have.
so would a free car be considered a bad offer since it might be tough to make it seem realistic? A smaller prize, like a grocery gift card, might be easier for a user to believe, no?

10-08-2014 08:02 AM #9 zeno (Administrator)

Yes, true, but it all depends on how you frame it and what users have to do to qualify.

When you walk through a mall and there is a car sitting there with "enter here to win", 99% of people will believe you actually can win the car because it is physically there.

Winning a car on the internet is not inherently unbelievable, it's just that correctly answering 'who Justin Bieber is dating' doesn't foster much trust in the process.

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