Hey guys, so we're always told to test CPA networks....
A good practice, since CRs can be wildly different.
But what erks me the most... is why should we even have to test this to begin with?
I think its a little ridiculous that CRs have to vary so much network to network.
Why do they vary? I just want to stick to 2-3 networks at most. I don't like farting around with so many networks...
Yeah, if there was a company that could provide some sort of confidential benchmarking service on things like this, I think would gladly pay $XX,XXX or more for this.
Well, from my experience as an affiliate and also a network owner, many times it's not even the networks fault.
Many advertisers are pretty shady and run internal scrubs based on overall network quality or just personal preference.
I know you've heard this many times but as anywhere in AM you have to always split-test.