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Tracking Impressions in Voluum (3)

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Hey guys,
Just a quick question. Basically as the title says, is it possible to track impressions on Voluum? Im guessing No as nothing actually goes thru the tracker untill the users actually click thru the banner, but i thought would be worth a quick shoutout to double-check, as this would certainly make tracking all aspect of the campaign substantially simpler as they would all be centralized on one system..

Thanks for the help

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Nope.

Most click tracking systems do exactly that, track clicks.

Tracking impressions is not possible unless the traffic source allows view tags, URL placements instead of image uploads, or if they let you use your own ad server.

Even if you could rig things up so that a view triggers a Voluum visit, then system is not designed for this so you couldn't track views/clicks/conversions properly unless you were direct linking and managed to use your lander CTA link as the banner link... which might not work. In the end, not a reliable setup.

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Perfect, thanks for the thorough answer. Confirmed my thoughts there..

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