Hey just wondering if bing allows direct linking? If someone can shed some light on this I'd greatly appreciate it.
Anybody know anything about bing ads? Would I have to cloak my offers?
Bing has quite a lot of support documentation that should first be read:
http://advertise.bingads.microsoft.c...ent-guidelines
http://advertise.bingads.microsoft.c...ity-guidelines
http://advertise.bingads.microsoft.c...url-guidelines
Also, read Redrummr's thread - http://stmforum.com/forum/showthread...ll=1#post94285
I couldn't spot anything about direct-linking specifically but for search it's generally more acceptable to have traffic go directly to the offer page, since these aren't bridge pages that try to get users to click through to some offer.
However, I also couldn't spot anything about landing pages that do this being prohibited either. Ideally, you would send users to your own page so that you can actually split-test and control the traffic better, though I'm not sure what nuances there are with destination page variation.
Also, you would need to run offers that are themselves compliant. Search traffic is very strict when it comes to compliance of landers, relevancy, functionality etc. If your offer is not compliant with their policies, you would need to cloak, and of course then risk getting your account banned -- sometimes before you get any useful experience on the platform.
Thanks Zeno! I guess I can as long as the offer follows the guidelines.