Sup boy and girls!
Can someone please explain me smartCPM and why do I need it?
I don't really understand what it's for and why is it used in tasting phase of campaigns.
Thanks.
http://stmforum.com/forum/showthread...te-on-Decisive
http://stmforum.com/forum/showthread...sive-smart-cpm
http://stmforum.com/forum/showthread...olume-Stops%29
Like with most platforms, it is simply a CPM bidding mode where the bids fluctuate and try to optimise over time toward some target.
It is useful in the testing phase because it can bid what it needs to get you traffic on certain placements.
On the other hand, bidding a flat $0.50 CPM might obscure 100s of placements that require $1.00 CPM to get traffic.
So, SmartCPM allows you to get a better mix of traffic at the beginning, though you may burn more money doing it, but can then find profitable placements and move them into a less volatile campaign where you bid consistently.