Reasons Why Your Ads Suck on Facebook **UPDATED** (40)
Ok so maybe the title is harsh....but thats kinda what we think we we cant get anything to work on FB.
You have tried 1000's of images 100's of head lines and you still feel like your not successful?
well I have good news for you.....its not you alot of the time.....
I have harped on this before(not sure anyone listened) but I felt I would show you a little case study because I thinks some of you still doubt the unicorn....just cuz its pink or sumptin'...
anyways as its goes in this biz.....the data don't lie.....
**UPDATE*** I just wanted to show you that even after running some clicks the data still holds.....so the second pic is after its been running for a bit.....
That is the EXACT same ad 5 times...in one camp.....yes the EXACT SAME AD....
oh but Mr. Bacon you don't have enough data.....
well I wish that were true....BUT as we all know the FB algo looks at it with that LITTLE data to determine whether your gonna get placements or not.....so it really doesn't matter what you think....all that matters is the way the algo looks at it...
so I did 2 other ads just to remove any doubt from your synapses....
and another
so to sum this up what does it all mean?
It means if your not testing the same ad multiple times this maybe part of the reason your ads suck....
This is how brands and agency's test on fb......because it eliminates the shitty way FB delivers ads....and gets you better actionable data...
its called getting ads to "stick".....
so go forth an no longer sucketh.....and make large interwebs moniez
Oh bacon you never fail to impress me with your large unicorn horn of wisdom #nohomo
wow!
i wish there was some logic to this madness or if there i logic that i was capable enough in the art of facebook to understand it.
something you have clearly mastered.
any idea at what time / impression point facebook "makes it optimization" decision - ie to give 1 particular ad the bulk of the impressions?
it would also be interesting to track impressions and clicks for each of the ads prior to that initial burt to determine whether it sends it to the ad with the best CTR at that point in time.
Awesome. .
Let's say you have 50 images you wanted to test and you have no idea which one would perform better, would you set up 3 identical ads per image so that none of your ads would caught up in this problem? If not, at what stage of the testing process would you start running identical ads?
I often will test like 3-5 images than I think will do well.....yes it does add to the testing variables.....but what I have found is that blasting images gives you kinda inaccurate data unless you really test the same image multiple times.....I have tested this again and again and there is just too much variance in the way FB places your ads to test 1 image once and say "that image sucks"....if there algo didn't due the burst & evaluate then ya that might work.....but it doesn't work that way....hence why testing the same ad eliminates that crazyness...
Wow, hopefully I haven't been quick to bury ads that were actually winners.
To test this, wouldn't I have to create the same ad "from scratch" each time?
Perhaps I'm mistaken, but I don't think FB would allow you to duplicate an ad from the "Create a Similar Ad" page.
You are the cleverest unicorn in the forest
yea i'd like to know if you can just do the create similar ad thing as well?
ya you can just re-create the same ad....least you could the last time I tryed it....
Wish I had read this 3 weeks ago, I wouldn't be as frustrated as I am, but your research is nevertheless mindblowing for it proves that FB is totally unpredictable which really sucks does it not?
So are we looking at also creating a separate campaign for each identical group of ads - or even just one ad as if it is alone in a campaign it will either get traffic or not depending on whether if gets any ctr.... otherwise, grouping even 2 ads in the same campaign opens the possibility of one ad getting a sniff of ctr and FB just ignoring the other....
talk about skewing data. thanks alot FB... grrr
Okay, I just have to say it. That is not the ONLY reason my ads suck on Facebook. They've got problems. Lots of 'em.
Yoh -
I'm curious as to if you do the identical ads in one single campaign or sep. them? I never thought about this ... mad props bro.
single camp...all the same ads......
Quite an interesting study...
I had one ad absolutely killing it in one country - scaled it out to other countries, and the CTR for all of those countries was wildly under what my original one was. Same targeting and all. I didn't understand why...
Ran one of the ads a couple weeks later and my CTR jumped right back up. Wasn't just day parting - I ran all those ads on the same schedule that I ran the original one... but it seems like it relates to your algorithm deal, I just thought my ads were shit 
Awesome stuff. I knew this, i just never took it seriously, and now i definitely am going to. Will have to change how i do things a bit
Thanks
@lavish and @polarbacon : So is not dayparting that causing the effect, just run in a different time to notice the effect ?
Originally Posted by hd2010
I guess I have to brush up my english
That's an eye-opener.
Question.
So if you kill the underperforming ads, will the top ad continue to perform at the same rate? Or does the algorithm someone balance that out?
So you need to take 3-5 images and dupilcate each ad 3 times?
@hd2010
day partying can have the same affect but in this case it wasn't day parting creating the differences in CTR.
@redondo_im
Most likely the top ad will continue to perform how it currently is, the platform doesn't know the same ads have such drastic CTRs differences
Do you keep remaking the ads every day?
Originally Posted by jroes57
After finding the one that sticks I was lower bids by a few pennies every half hour. And as today a new day has started and the CTR has fallen a ton. Could that mean that I didnt find the one that necessarily stuck?
Originally Posted by jroes57
let me explain....
most cases I bid high to start then if the ad is working from a ctr and cvr standpoint I will only lower my bid to cap the cpc....my epc is .30 i will bid .30 but sometimes I don't even do that.....it just depends
when you lower your bid you get different inventory....you can see this now by the fact that the frequency shoots up when you really start to lower your bid.....
everybody has the "theroys" on stuff at FB....I just try to do what works for me....
Yea thats true. I did notice a higher frequency.
But it seemed that with a .30 ctr I was bidding a dollar max and getting clicks for 30 cents. My network epc showed me 36 cents but I was still breaking even. I am not sure what went on there but now today it has all dropped. Should I start over and leave the bids high?
so if my english understand is good :
build a campaign with 10 same ads , is the ad is good ,fb will stick one of them to the top ?
is it how this "algo" (sick) works ?
Not 10 about 5 is enough.
you don't even need 5. Just try like 3. 5 you are kind of wasting money on because if the first one fails, and the 2nd one fails, the 3rd one has to be a charm. If you have bad luck, try a different day.
out of curiosity, since the last post on this thread is some 8 months ago, is FB still running the same system now? and this method still works today?
Thanks in advance.
i just started a test campaign with this now to test it.
same ad, same interest, same images, copy, everything.
copied it so there's 4 duplicates. they're just approved.
Going to test this out, hopefully I get some positive results
Bad ads? Nah, BAD USERS. This blurry text image that's unreadable builds suspense and engages the users!
I've always used this method without realizing it. It didn't take long to realize that one ad in every campaign always got preferential treatment. If I put 5 through and one took off, I used to delete the other four and start a new campaign with them and see if another winner came out of that one. Awesome information about duplicates in the same campaign though. Thank you!
Originally Posted by naesm
Originally Posted by akrtw1
I just tested this with 2 campaigns... 1 campaign with a single ad copy and the 2nd campaign with 4 of the same ad copies. The ad in the 2nd campaign had better results.. definitely will be using this from now on!
As for killing the under performing ads.. I just left em running as the ads just got a few hundred impressions... so I didn't feel like it would make any significant difference with them on and/or off...
would you guys agree with this or?
If they didn't have more than a few hundred impressions, there's no point killing 'em yet. Give them a chance first!
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