When I run news feed ads I get a large number of post likes and comments, each day.
How do I create an audience of these people?
They are still FB so I cant pixel them and they haven't liked my page so they aren't "connected"
Im sure I'm missing something here ...
Thank you very much !!
There are only two ways I can see this happening:
1) Using a scraper to harvest FBIDs of likers and converting those to FB emails > using a custom audience.
This is not so easy with ads because they aren't on your page, and manual scraping will take a long time. It is against FB's ToS and I imagine the FBID > FB email loophole will get plugged eventually.
2) Using action spec targeting. This is available through PMDs only, is generally expensive and to the best of my knowledge it does not let you target people who have liked a page or it's posts. However, with some craftiness you could potentially target people who have liked articles/sites, which might be accomplished through ads of those articles (not sure on this one).
In other words, this isn't a very practical targeting method to pursue.
thank you
.. i dont want to scrape .. i run white hat but still scary every time i login since this is how i eat .. and i use marin software and no love on that PMD side as u thought..
definately bummed bc they are prime for the picking ..
thanks for help and promptness of response ..
im very appreciative of all u offer on here ..
Turn this problem on it's head.
Instead of trying to target those you engage - who are of some perceived value - re-frame the question: how can I shift people's actions toward clicking over liking and commenting?
If you are running in the mobile NF, liking is common because it's so easy to tap that button. If your ad is very viral and engaging, people will like/comment/share.
Is it a link post? Can you incorporate a stronger call to action in the image or headline? Etc.
P.S. it goes without saying, but if you are running ads with a high % of social actions, are you running CPM/oCPM?
Here's what I was contemplating before (probably wouldn't work for the OP, but would love your feedback on that, zeno):
I run a viral news site and my most valuable site visitor is the one how shares my content on facebook. Couldn't I try to place a retargeting pixel such that it only fires when someone clicks on my facebook share bar? I then either run ads against that audience or build a tight lookalike audience.
If the articles shared have their own pages, then you can target people who have shared articles using action spec targeting.
I am not sure how well it will work since FB likes to charge a ridiculous premium for such specificity. Action spec will also disappear in a few months, sadly.
Otherwise, yes, use website custom audiences.
There are various ways you could do this. I would have the FB tracking on every page so that you are adding everyone to a list regardless.
For sharing, you could pop up a modal that uses javascript to change the URL in the address bar (e.g. adds &share=true), then loads the JS FB tracking code (again), with a website custom audience filter that looks for share=true.
Not sure how you would implement this specifically but it could be done, provided the URL changes before the tracking code executes for the second time on the page.