I'm helping a friend out who runs an ecom site and has some great offers on big screen TVs. Was hoping to get some insight on setting up targeting. Setting up interest targeting on 'televisions' feels a bit broad....any insight is appreciated - targeting, right side vs. feed, etc.
thanks in advance.
I haven't thought too much about this but here's a free angle to test...
Right now college football is huge.
Target men. Target men who are the right buying age for a big screen TV. I'm guessing 30-45 is good.
Try the angle of "Watch Football on a BIGGER Screen".
Want to take it to the next level?
Target Alabama fans. Have the creative be a TV screen with the Alabama elephant on it.
There's a lot of room for creativity with this campaign.
great angle, thanks!
There's no intrinsically appropriate targeting here.
Just come up with angles and target accordingly.
E.g. new upgrade special for your home > watch movies with the family - target people who are homeowners and have kids, etc.