I'm about to reach breakeven on an app install I'm promoting. When I was seeing how I can optimize my funnel, I noticed a pretty dramatic click loss.
I'm currently using Decisive,
On Decisive, it shows I have 9350 clicks.
On
Out of those 7225 visits, 2425 clicks.
On Avazu, it shows 2150 clicks
and 1450 unique clicks.
So I experienced 22% click loss from Decisive to landing page.
Another 11% click loss from landing page to Avazu.
Then Avazu apparently only counts 67.5% of those clicks as unique.
- My lander includes only two small images (for background of a loading bar) and the index.html
Any advice would be appreciated
Click loss is inevitable in mobile CPA marketing. You just have to bear with it - even though you're running on the best set up (cloud server, lightning fast tracker like
So instead of finding out a way to deal with this, what I would normally do is to:
a) try to improve the CTR of my banners so that I can get cheaper clicks
b) split test my angle/ad-copy so that it can help to improve the LP CTR.
c) split test the same offers on multiple CPA networks
These are the variables that have the most DIRECT IMPACT to your campaigns and you should always be looking at them when optimizing.
Here's another tip for ya, if you're setting the cost on your tracker, do take into account the click loss too so that the cost reflected would be close to your actual cost. I normally add in another 10-20% (depending on sources) to it.
Eg. Instead of inserting 0.01 CPC (provided on the traffic source), I would enter 0.013 as the CPC.
Hope it helps.