Just curious.. is there any proven facts backing that campaigns convert less overnight (granted you live in the country that you're running the offer to). Or does it vary and should be tested like everything else.
Varies, should be tested as it will be dependant on whatever campaign you're running man. Data doesn't lie, if you're converting less over night just daypart it, but you shouldn't go into a campaign thinking you need to pause over night, for me (I am on AU timezones however) while I'm sleeping is when I make the majority of my money
Awesome, thanks!
You also have to account for the fact that volume drops overnight...
You might spend 5% of your budget between 1 AM and 7 AM and take weeks to get enough data to even see if the conversion rates are lower.